Marketing Science Manager The Marketing Science Manager position is responsible for overseeing all marketing automation and segmentation activities encompassing email marketing, SMS texting, campaign development, fan segmentation, and customer journey creation. This role requires the ability to construct dynamic, data-driven campaigns that render properly across all fan engagement channels while meeting branding and design expectations. Additionally, the position will play a crucial role in supporting internal departments through data collection, segmentation, data governance, and CRM initiatives. The Marketing Science Manager will collaborate closely with all internal departments to ensure that email efforts support business development and corporate strategy effectively. Essential Functions: The Manager of Marketing Science position will have daily responsibilities including, without limitation, the following: Assist in the development and execution of email and SMS campaigns, ensuring they are tailored to fan segments and aligned with campaign objectives Support fan segmentation efforts to enhance personalization and improve customer journey experiences Help ensure campaigns are properly formatted and rendered across all fan engagement channels in accordance with branding and design guidelines Collaborate with the Marketing Science team lead to collect, analyze, and report on data to inform campaign strategies and performance Support data governance and CRM initiatives, maintaining high-quality data for segmentation and reporting purposes Assist in the preparation and analysis of performance metrics to optimize marketing automation efforts Work with internal teams to ensure marketing activities align with broader business development and corporate strategy goals Lead and manage all international communication and data collection campaigns Support the development and execution of data-driven communication strategies for the Lions' new membership model Implement A/B testing strategies to refine messaging and improve campaign effectiveness Leverage insights from data analysis to identify new opportunities for engagement
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