Strategic Marketing Manager As the Strategic Marketing Manager at DelCath, you will partner with internal stakeholders to own both Market Access and Brand/HCP marketing strategy and execution for HEPZATO KIT through creation of compelling and customized value propositions which include economic and clinical arguments and evidence for payers, HCPs, and budget-holders. You will collaborate with Sales, Marketing, Healthcare Systems, and Market Access team (MAx) to improve and maintain reimbursement tools and content, drive pull-through of payor coverage strategies, provide support for new business development, and support reimbursement training across the sales franchise. This is a true hybrid role with high-visibility, high-impact influence that combines payer/value work with classic oncology brand marketing and HCP engagement. Responsibilities: Brand Marketing · Develop and execute brand plans, positioning, messaging platforms, and campaign strategy for HEPZATO KIT focused on medical oncology, interventional oncology and ocular oncology audiences. · Create and manage promotional materials and programs including detail aids, brochures, flashcards, banner campaigns, website content, and non-personal promotion. · Translate complex clinical and real-world data into clear, compelling, and memorable messages for HCPs · Lead brand-related market research (HCP and patient) research, competitive intelligence, and message testing · Collaborate with Patient Services on patient support program marketing and collateral (as needed) Market Access (MAx) Marketing · Collaborate with clients to develop annual MAx brand plans, including strategic initiatives and supporting tactics. · Drive and contribute directly to the creation of high-impact marketing materials (e.g., payer value propositions, pre-approval information exchange (PIE) decks, banner ads, brochures, flashcards, formulary kits, patient support collateral) · Conduct ongoing payer landscape assessments, PSS benchmarking, and health economic modeling to inform value propositions, pricing, and coverage strategies. · Oversee and participate in the medical, legal, regulatory (MLR) submission and review process for all collateral material as necessary. · Customize technical data into simple compelling messages. Required Qualifications: · Bachelor's degree in marketing, business, life sciences, or related field; MBA strongly preferred · Minimum 4+ years pharmaceutical/biotech marketing experience with at least 2 years in U.S. market access/payer marketing AND 1+ years in oncology brand/HCP marketing (hybrid experience ideal; will consider strong candidates with depth in one area and solid experience in the other). · Demonstrated ability to translate complex clinical, economic, and real-world evidence into compelling stories for both payers and HCPs. · Understanding of U.S. payer landscape, reimbursement pathways, health economics, and formulary decision-making processes. · Experience with market research and data analysis to gain customer insights that will lead to activities that drive the business. · Recent ophthalmology or medical oncology experience highly desirable (metastatic uveal melanoma experience is a significant plus). · Self-starter who thrives in a fast-paced, lean commercial organization. · Excellent communication, writing, presentation, and cross-functional leadership skills. · Ability to travel occasionally for client and internal interactions.
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