About DLC Group
DLC Group is a leading independent marketing firm, established in 1985, specializing in creative brand experiences. We develop effective and creative business solutions for our clients. We build on the core pillars of Brand Equity, Culture Intelligence and Audience Segmentation, to design meaningfulomni channel creative experiences, led by data, enabled by technology.We do this by leveraging marketing programs that deliver creative excellence and business growth.
Who we are:
We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQs in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.
About TheHUB Marketing
Combining creative distribution strategies with data & technology, we effectively connect brands with their audience, in efficient and measurable ways.
Summary/Objective:
The Digital Connections Manager (DCM) will be responsible for the successful development and deployment of digital media campaigns, for assigned accounts / partners, going to market in Puerto Rico, US & Caribbean. As part of his/her daily responsibilities, the DCM will be tasked with the development and execution of digital media strategies (presentations), plans, campaign implementation, ongoing campaign management & reporting. The DCM will also serve as liaison with client partners and internal teams. This position requires both a strategic and a tactical viewpoint, aided by intellectual curiosity, strong problem solving skills, analytical thinking, along with a strong understanding of digital media platforms.
As a Digital Connections Manager, he/she will be expected to make recommendations based on campaign data/insights, audience insights / behaviors, digital media platforms, market trends and business challenges. He/She will also be expected to establish a highly collaborative relationship with client partners, media operations, campaign management and analytics counterparts, to constantly propose, analyze, optimize and visualize campaign performance. A DCM must have a deep understanding of digital communications planning, understand why consumers behave in certain ways, and utilize that information to connect with them in the best and most efficient way using the innovative digital media strategies.
Essential Duties and Responsibilities:
Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.
Effectively lead daily communication and a strong relationship with client partnersDevelop comprehensive digital media strategies & recommendations that respond to clients KPIs and business objectives.Development and execution of digital media communication strategies, proactively communicating challenges, opportunities and results.Prepare effective digital media plans, schedules, cost estimates for various vendors/publishers while adhering to budgets and goals.Ability to execute full implementations of digital media efforts across Social, Display, Search, Video and Programmatic platforms.Actively manage and monitor campaign performance while maintaining constant communication with the Head of Partner Success and other agency departments for ongoing KPI optimization, reporting and attribution to business results.Support on the development of insightful reports regarding campaign performance.Stay up to date on the latest industry trends, new media opportunities and communicate these internally and to clients.Maintain an open line of communication with other departments and/or agencies, on how to maximize media impact through effective digital media creative executions.Professional and Personal Skills:
Passionate for the digital media, marketing technology and the advertising industry.Deep understanding and curiosity of the digital media landscape, online media platforms, research and planning tools.Understanding of the programmatic media landscape.Hands-on experience in an online advertising environment having previously managed campaigns.Proficient in Google AdWords, Google Analytics, Facebook Ads Manager and D&V 360.Ad-operations experience with Third Party Ad Serving platforms is a plus.Organized, poised and good personal management & leadership skills.Attention to detail, thoroughness, accountability, excellent follow-throughExcellent written, verbal (presentation) communication skills, in both english and spanish.Problem-solving, analytical skills, and resourcefulness.Comfortable juggling multiple tasks; ability to prioritize responsibilities; excellent time management; ability to work under tight deadlines and under pressure.Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility:
This position has no direct supervisory responsibilities.
Essential Skills:
Preferred Education and Related Experience:
required.
Other Requirements:Continue his / her professional development and education program via:Professional education provided by the companyIndividual / Proactive professional developmentKnowledge of, or experience using one or more of the following would be beneficial:Multi-channel attribution analysisSyndicated media data sources (Nielsen, comScore, etc)Data visualization platformsAny professional certifications are not required, but a plus. If available should be brought forward.Physical Demands:
Prolonged periods sitting at a desk and working on a computer.
Updates and Revisions:
Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed
Schedule Requirements:
Due to the nature of the business this position requires to work Monday to Friday day shifts but must be available to work flexible shifts, holidays & weekends should it be asked.
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