About DLC Group
DLC Group is a leading independent marketing firm, established in 1985, specializing in creative brand experiences. We develop effective and creative business solutions for our clients. We build on the core pillars of Brand Equity, Culture Intelligence and Audience Segmentation, to design meaningfulomni channel creative experiences, led by data, enabled by technology.We do this by leveraging marketing programs that deliver creative excellence and business growth.
Who we are:
We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQs in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.
Job Description
The Integrated Media Planner is responsible for developing and executing multi-channel media strategies that drive client success across both traditional (offline) and digital (online) media platforms. This role requires expertise in strategic media planning, audience insights, data-driven decision-making, collaboration with internal teams and external partners. The ideal candidate will be proactive, analytical, and innovative, ensuring that media plans effectively reach target audiences and optimize performance across all touchpoints.
Key Responsibilities
Client & Stakeholder Collaboration
Responsible for the development of clients media plans that help accomplish media and marketing objectivesPresent plans, rationale, and performance insights to clients and internal teams, effectively articulating strategic recommendations.Build strong client relationships by offering proactive recommendations and strategic guidance to optimize media performance.Serve as the primary point of contact for media-related inquiries, troubleshooting, and consultation.Manage clients media budget, including billing forecast and media commitments.Partner with media vendors and technology partners to explore innovative media opportunities and cutting-edge advertising solutions.Media Planning & Strategy
Develop, implement, and oversee holistic media plans that integrate traditional (TV, radio, print, OOH, etc) and digital (social, programmatic, search, display, video, CTV, etc.) channels based on audience analysis.Conduct in-depth audience research using media intelligence tools to inform planning decisions and identify emerging consumer trends.Utilize industry and market data, performance analytics, and competitive insights to guide budget allocation and strategic investment across media channels.Stay ahead of emerging trends, technologies, and platform updates to enhance campaign effectiveness and innovation.Campaign Execution & Management
Collaborate with internal teams in creative, account management, and analytics departments to align media strategy with overarching campaign objectives.Negotiate and secure strategic media buys with vendors, ensuring cost efficiency and optimal reach.Develop media flowcharts, timelines, and implementation plans to guide seamless campaign execution.Oversee ad trafficking, placement, and delivery to ensure accuracy, compliance, and adherence to deadlines.Continuously monitor live campaigns and adjust strategies in real-time to maximize effectiveness, track KPIs and mitigate risks.Performance Measurement & Optimization
Track, analyze, and report on key performance indicators (KPIs) including GRPs, CPP, reach, impressions, engagement, conversions, ROI, etc.Utilize media planning and analytics tools such as Nielsen, Integra, Google Campaign Manager, and third-party attribution tools to assess campaign success.Implement A/B testing, audience segmentation, and data-driven optimizations to refine and recommend targeting, messaging, and media mix.Develop and present post-campaign reports with actionable insights to improve future media strategies.Required Skills & Competencies
Deep expertise in both offline and online media planning, with a passion for the advertising and marketing industry.Strong knowledge of media strategy, audience targeting, and media buying across offline and online media platforms.Proven ability to create and deliver engaging, professional presentations tailored to diverse audiences, utilizing strong communication and visual storytelling skills.Proficiency in a variety of platforms including but not limited to: Arianna, TapScan, Google Ads, Facebook Ads Manager and Campaign Manager, with understanding of DV360, DSPs, and third-party ad servers.Strong analytical skills, with the ability to translate complex data into actionable insights.Detail-oriented and highly organized, with excellent project management skills.Exceptional verbal and written communication skills in English and Spanish.Strong problem-solving and decision-making abilities in a fast-paced environment.Ability to manage multiple campaigns simultaneously, meeting deadlines and delivering high-quality results.Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility:
This position has no direct reports, but may serve as a mentor to junior team members.
Preferred Education and Related Experience:
Physical Demands:
Prolonged periods sitting at a desk and working on a computer.
Updates and Revisions:
Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed
Schedule Requirements:
Due to the nature of the business this position requires to work Monday to Friday day shifts but must be available to work flexible shifts, holidays & weekends should it be asked.
Read LessSummary / Objective
The Client Business Director is a digital-first business leader responsible for driving client growth through data-driven, performance-oriented, and integrated marketing strategies.
This role leads client relationships with a strong foundation in digital ecosystems, performance marketing, content strategy, and platform-driven campaigns, while ensuring seamless integration with traditional channels.
The Client Business Director acts as a strategic partner to clients, translating business goals into connected, measurable, and scalable marketing solutions.
Essential Duties & Responsibilities
Digital Leadership & Strategy
Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.Guide clients on full-funnel strategies (awareness consideration conversion retention).Ensure campaigns are data-driven, measurable, and optimized for performance.Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics.Identify opportunities in automation, personalization, and audience segmentation.Client Leadership & Growth
Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness.Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems).Lead client business reviews with a focus on performance insights and optimization opportunities.Ensure strong client satisfaction, retention, and long-term partnership growth.Integrated Campaign Leadership
Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations).Lead development of connected campaigns across all touchpoints.Translate strategy into holistic campaign ecosystems, not isolated executions.Collaborate with Creative to ensure ideas are platform-relevant and culturally impactful.Performance & Financial Management
Own account financial performance, ensuring profitability and revenue growth.Oversee scopes of work with emphasis on digital deliverables and evolving client needs.Ensure alignment between performance results and business impact (ROI).Partner with Finance and Media teams to ensure accurate forecasting and investment allocation.Operational Excellence (Digital-Focused)
Ensure teams are operating with agile, fast-paced digital workflows.Oversee execution across multiple digital workstreams simultaneously.Identify and implement process improvements for speed, efficiency, and scalability.Ensure integration across teams (Creative, Media, Data, Production).Team Leadership & Development
Lead and mentor teams with a strong emphasis on digital capabilities and upskilling.Build teams that understand both creative storytelling and performance marketing.Coach teams on client management through a data-driven lens.Foster a culture of innovation, curiosity, and continuous learning in digital.New Business & Digital Growth
Lead and support new business efforts with a strong digital POV.Contribute to proposals with digital strategy, innovation, and performance frameworks.Identify new opportunities in emerging platforms, technologies, and digital capabilities.Position the agency as a forward-thinking, digitally-led partner.Key Responsibilities (Execution Layer)
Oversee development of digital campaign strategies, presentations, and performance reports.Ensure alignment between strategy, creative, media, and analytics.Lead campaign planning with a focus on audience targeting, channel selection, and optimization.Monitor campaign performance and guide teams on real-time optimizations.Ensure clear communication of results, insights, and next steps to clients.Supervisory Responsibility
Manages Client Business Managers, Supervisors, and Jr. team members.Acts as a digital mentor and strategic leader within the team.Job Competencies
Digital-First ThinkingPerformance & Data-Driven MindsetStrategic LeadershipClient Influence & Relationship BuildingFinancial AcumenAgility & Problem SolvingCross-Channel IntegrationTeam LeadershipCore Competencies
Creativity Ideas that drive resultsKnowledge Data-informed decisionsLeadership Empowering digital growthTeamwork Integrated collaborationService Client-centric mindsetInnovation Constant evolutionPreferred Education & Experience
Bachelors degree in Marketing, Advertising, Communications, or related field.710+ years in an agency environment with strong digital focus.Proven experience leading performance marketing, digital campaigns, and integrated strategies.Experience managing large accounts with complex digital ecosystems.Knowledge & Critical Skills
Strong expertise in:Paid Media (Meta, Google, Programmatic)Social & Content StrategyCRM & Lifecycle MarketingAnalytics & Performance MeasurementUnderstanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.)Ability to translate data into actionable insights and business decisions.Strong presentation and storytelling skills.Bilingual (English & Spanish) preferred. Read LessSummary / Objective
The Copywriter is responsible for developing concept-driven, strategic, and persuasive messaging across digital and traditional channels, including social media, content, print, broadcast, CRM, and integrated campaigns.
This role goes beyond execution to connect ideas across platforms, ensuring consistency, relevance, and impact throughout the full customer journey. The Copywriter collaborates closely with Creative, Strategy, Media, and Account teams to deliver holistic campaign ideas that drive engagement, brand growth, and business results.
Essential Duties & Responsibilities
Reasonable accommodations may be made to enable employees with disabilities to perform essential functions.
Creative & Campaign Development
Develop integrated campaign concepts that live across digital, social, print, OOH, CRM, and broadcast.Craft compelling copy tailored to each platform, ensuring tone, format, and messaging are optimized per channel.Translate strategy into big ideas and executions that connect across the full ecosystem.Partner with Art Directors to build cohesive 360 creative solutions.Ensure brand voice consistency across all touchpoints.Digital & Content Focus
Create copy for social media (organic & paid), digital campaigns, websites, email/CRM, and content ecosystems.Adapt messaging for performance-driven channels, understanding audience behavior, formats, and KPIs.Collaborate with Media and Strategy to align messaging with targeting, funnels, and user journeys.Stay current on platform trends, formats, and digital innovation to continuously evolve content.Collaboration & Execution
Work closely with Creative, Account, Strategy, Media, and Production teams to deliver integrated solutions.Participate in briefing, concept development, presentations, and revisions.Take work from concept through execution, ensuring quality, clarity, and strategic alignment.Contribute to new business pitches and agency initiatives.Strategic Thinking
Contribute ideas that solve business problems, not just creative outputs.Understand client objectives and translate them into effective communication strategies.Support development of award-worthy, culturally relevant ideas.Quality & Innovation
Ensure all copy meets high standards of grammar, clarity, and persuasion.Maintain awareness of industry trends, culture, and emerging technologies.Continuously push for innovation in storytelling and content formats.Key Tasks
Develop concepts, scripts, copy decks, and storytelling frameworks for integrated campaigns.Write across formats: headlines, long copy, social captions, scripts, emails, landing pages, and content pieces.Collaborate in internal reviews and refine work based on feedback.Present ideas clearly and confidently when needed.Work with Production and Studio to ensure proper execution of assets.Maintain organization and version control of copy and deliverables.Provide updates and collaborate with Traffic on timelines and deliverables.Participate in team meetings and contribute to a strong creative culture.Supervisory Responsibility
No direct reports, but acts as a mentor and collaborator within the creative team.Job Competencies
Integrated Thinking (360 mindset across channels)Creativity & Concept DevelopmentDigital & Platform AwarenessStrategic ThinkingCollaboration & TeamworkAttention to DetailAdaptability & AgilityCore Competencies
Creativity Ideas that transformKnowledge Insight-driven thinkingTeamwork Stronger togetherAccountability Ownership of workService Commitment to clientsInnovation Forward-thinking mindsetPreferred Education & Experience
Bachelors degree in Advertising, Communications, Creative Writing, or related field.24+ years of experience in an agency environment, with exposure to both digital and traditional campaigns.Proven experience creating integrated campaigns and social/digital content.Knowledge & Critical Skills
Strong portfolio demonstrating integrated thinking across channels.Excellent writing skills across formats and tones.Understanding of digital platforms, content ecosystems, and performance marketing basics.Ability to think conceptually and execute tactically.Strong presentation and communication skills.Ability to manage multiple projects in a fast-paced environment. Read LessSummary/Objective:
The Director, Marketing Technology & Measurement is the senior owner of the agencys marketing technology, data, measurement, and cross-platform delivery ecosystemincluding how data is collected, governed, integrated, activated, and reported across paid, owned, and partner channels. This role leads digital media operations and enablement, ensuring campaigns are instrumented correctly, reporting is consistent and decision-ready, and platform integrations support reliable performance management at scale. The Director ensures measurement integrity, first-party data readiness, privacy-safe data collaboration, and durable cross-platform connections so teams can execute confidently and prove impact.
Partnering closely with the Director of Digital Connections, this role provides the standards, tooling, and operating processes that power consistent delivery and trusted performance insights, and reports to the Managing Director.
Essential Duties & Responsibilities:
Marketing Technology leadership & platform governanceOwn the agencys marketing technology + measurement ecosystem across paid, owned, and partner channelsGovern the ad tech and marketing technology stack (tool selection criteria, access/permissions, documentation, vendor coordination, platform change management)Innovation & Platform Adoption: Identify, pilot, and scale emerging marketing/ad tech and measurement capabilities, creating adoption playbooks, governance, and trainingDigital media operations, standards & enablement (scale delivery)Operationalize best practices through playbooks, templates, launch/QA checklists, training, and recurring governance routinesProvide enablement to media and account teams (launch readiness standards, troubleshooting support, platform configuration best practices)Act as escalation point for complex implementation, tracking, and data issues; reduce firefighting through repeatable processesSupport onboarding and new business with audits, feasibility assessments, and transition planningData strategy, management & governance (source of truth)Own marketing data management: data quality, governance, retention, documentation, and definitions (KPI dictionary/source-of-truth standards)Establish standards for data hygiene and stewardship (naming/taxonomy, deduplication, identity considerations, consent signals, access controls)Build scalable governance toolkits (templates, policies, QA routines) applied consistently across accountsFirst-party data enablement & audience operationsLead first-party data strategy and operational readiness (segmentation, suppression, lifecycle signals, audience governance)Partner with clients to connect first-party sources (CRM/CDP/commerce systems, as applicable) to activation and measurement workflowsensuring data is usable, compliant, and measurableEnable audience operations across platforms (audience creation, refresh processes, match-rate improvements, audience QA, documentation)Data architecture, integration & processing (connect the ecosystem)Own the data architecture that connects platforms (ad platforms, analytics, CRM/CDP, BI/reporting, call center/offline systems as applicable)Define how data is ingested, transformed, validated, and surfaced (processing logic, event schemas, mapping, error handling, version control for definitions)Manage/partner on data pipelines and connectors that support automated reporting and cross-platform reconciliation (including structured discrepancy resolution workflows)Data clean rooms & privacy-safe collaborationLead the agency POV and practical use cases for data clean rooms / privacy-safe collaboration (measurement, audience overlap, reach/frequency, suppression, incrementality supportwhere applicable)Coordinate workflows with clients and partners: requirements, governance, documentation, and trusted measurement outputsEnsure privacy compliance in data collaboration (permissions, consent signals, regional/state considerations, data minimization best practices)Measurement framework & tracking architecture (ensure integrity)Own the measurement approach across the digital media ecosystem, including KPI definitions, reporting principles, and confidence levels (what we know vs. whats directional)Lead tracking standards and implementation frameworks (event design, taxonomy/naming, conversion definitions, QA processes)Oversee ongoing measurement integrity (audits, anomaly detection, discrepancy investigation, root-cause analysis, prevention)Reporting, insights & decision support (turn data into action)Build and govern reporting systems that produce decision-ready outputs (dashboards, automated pipelines, validation/anomaly checks)Translate performance signals into clear insights and recommendations in partnership with the Digital Connections DirectorSupport client narratives: what changed, what drove results, and whats nextgrounded in measurement confidenceTeam leadership & client deliveryLead and develop analysts assigned to specific clients, setting priorities and ensuring consistent, high-quality deliveryProvide hands-on guidance on measurement problem-solving, reporting, and insight generation across accountsRelationship to the Digital Connections Director (how you work together)
Digital Connections Director owns performance strategy and activation decisions (what we do in the market).Director, Marketing Technology & Measurement owns the data/tech foundation and proof (how we instrument, integrate, govern, and trust what we see).Co-own the learning agenda and performance narrative (what we learned and what well do next).Client-Facing Functions
Advise clients on measurement strategy, data readiness, platform integration, and privacy-safe collaboration.Support senior client conversations related to reporting confidence, discrepancies, attribution, and performance proof.Ensure clients understand what is measured, how it is measured, and the level of confidence behind insights.Internal Functions
Define and maintain standards that enable consistent, scalable campaign execution and reporting.Provide technical leadership and guidance to digital, media, analytics, and account teams.Partner cross-functionally to align activation, measurement, and reporting workflows.Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility:
Job Competencies
Strategic and systems-oriented thinking.Strong analytical judgment and attention to data integrity.Ability to translate technical complexity into clear, actionable guidance.Operational discipline and process design capability.Collaborative leadership and stakeholder influence.Core Competencies
Measurement Integrity: Builds trust in data and reporting through rigor and governance.Technical Leadership: Owns complex systems while enabling non-technical teams.Clarity & Structure: Reduces ambiguity through standards, documentation, and process.Client Stewardship: Ensures confidence, transparency, and credibility in performance discussions.Continuous Improvement: Proactively evolves systems, tools, and practices.Preferred Education and Related Experience:
Knowledge & Critical Skills
Deep understanding of marketing technology stacks, analytics platforms, and ad tech ecosystems.Strong grasp of first-party data activation, audience operations, and privacy-safe data collaboration.Experience designing data architectures that connect activation platforms to reporting environments.Proficiency in data governance, KPI frameworks, tracking design, and discrepancy resolution.Ability to communicate technical concepts clearly to non-technical stakeholders.Physical Demands:
Updates and Revisions:
Due to the dynamic and changing environment in our industry, the Company reserves the right to modify this Job Description as needed
Work Environment & Schedule Requirements:
