A Day in the Life:
Responsible for public relations strategies for retail and wholesale marketing.
Plan or direct development of effective communication of strategies to maintain
favorable public perceptions of the companys merchandise in retail and
wholesale markets, both national and international
Post and update content on the companys Web site and social media outlets
regarding merchandise products. Creating fashion presentations, styles and
forecasting
Establish or maintain cooperative relationships with representatives of the
fashion industry to analyze consumer behavior and determine proper avenues
increase presence in the market based on fashion trends and to provide advice
on business decisions.
Study the objectives, promotional policies, or needs of the company to develop
public relations strategies that will influence public opinion or promote ideas
about merchandize offered by the company, including presentation in fashion
magazines, fashion shows, or possible contractual obligations with influencers
Arrange public appearances, lectures, contests, or exhibits for clients to increase
product or service awareness or to promote the company’s merchandise.
Prepare fashion presentations using computer concepts and 2D applications,
and using electronic or direct marketing techniques
Plan or conduct market or public opinion research to test our products or
determine potential for product success, communicating results to management.
Confer with production or support personnel to produce or coordinate production
of advertisements or sales promotions.
Consult with advertising agencies or staff to arrange promotional campaigns in all
types of fashion media.
Purchase advertising space or time as required to promote clients product or
agenda
Ensuring that all financial resources used for promotion and marketing activities
and properly used to generate revenues, presenting reports on sales promotions,
advertising mechanisms, international retailing experience, fashion buyer
behaviors and production development based on proposals presented for
marketing goals.
** A Bachelor of Arts in Fashion Merchandising is required.
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