Job Description Reporting to the National Sales Manager, the Sales Executive / Key Account Manager – Retail is responsible for driving commercial growth, maximizing distribution opportunities, and expanding strategic accounts within the Dallas–Fort Worth region and the broader Texas retail market The role focuses on developing new business while managing and growing an assigned customer portfolio that may include retail chains, wholesalers, independent stores, distributors, and selected industrial clients , depending on market needs. This position requires a strong hunter mentality , excellent relationship-building skills, and the ability to develop tailored commercial strategies in a competitive B2B and B2R (business-to-retail) environment. Responsibilities Proactively identify and secure new business opportunities in the retail and wholesale sectors across the Texas territory. Manage the full commercial cycle: prospecting, needs assessment, proposal development, negotiation, closing, and account follow-up. Build and maintain long-term relationships with retail buyers, purchasing managers, distributors, wholesalers, and key decision-makers. Expand product placement and improve distribution across assigned retail channels and market segments. Develop regional sales strategies aligned with market demands, customer insights, and competitive dynamics. Implement customer-specific commercial programs, promotional activities, and point-of-sale initiatives to increase brand presence and sell-through. Analyze market data, customer performance, and sales trends to identify opportunities for growth and improvements. Collaborate with marketing, supply chain, finance, and operations to ensure product availability, accurate pricing, and strong service execution. Prepare and maintain accurate sales forecasts, pipeline reports, and account plans. Deliver exceptional customer service, addressing issues proactively and offering solutions that support long-term retention. Achieve or exceed revenue, distribution, and profitability targets. Travel as required to visit customers, attend meetings, and participate in industry events. Requirements Bachelor's degree in Business, Marketing, Sales, or a related field. Minimum 5+ years of B2B or B2R sales experience , ideally within sectors such as: Retail and wholesale distribution Consumer goods / General merchandise Industrial supplies or hardware/ferretero Food manufacturing / food ingredients (plus) Proven success developing new accounts and growing existing customers. Experience selling to retail chains, regional buyers, wholesalers, distributors, and purchasing departments Strong prospecting, negotiation, and closing skills with a demonstrated track record of revenue growth. Advanced proficiency in English and Spanish (written and spoken). Experience working with CRM and ERP systems (SAP preferred). Strong organizational skills, analytical thinking, and a high degree of autonomy.
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