Company: CUPSHE
Job title: Brand Strategy Manager
Location: Los Angeles, CA
Salary Range: $80,000 to $120,000/yr
About Cupshe
Cupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.
Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing pattern, textures, and fabrics that go from beach to brunch effortlessly.
We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.
About the Role
We are seeking a dynamic and strategic Brand Strategy Manager to drive the continued growth and positioning of the Cupshe brand. This role is critical in shaping our brand's narrative, defining strategic brand initiatives, and ensuring consistency across all channels. The ideal candidate is creative, data-driven, and experienced in managing successful fashion or lifestyle brands. This is a hybrid schedule, 2-3 days working in the office is required.
Job Duties
Develop and execute comprehensive brand strategies aligned with Cupshe's business objectives and customer insights.Collaborate closely with cross-functional teams including marketing, product development, creative, influencer, social media, PR, and sales to ensure cohesive brand messaging.Plan, execute, and oversee brand campaigns and product launches, ensuring timely execution and alignment with brand vision.Conduct market research and competitive analysis to identify new trends, opportunities, and insights to position Cupshe effectively in the marketplace.Manage brand guidelines and ensure brand consistency across all consumer touchpoints.Track, measure, and analyze brand performance metrics to optimize strategy and achieve business goals.Work with the creative team to develop compelling storytelling, content, and visual assets.Support collaborations, partnerships, and ambassador programs, maintaining alignment with brand strategy.
Skills & Experience
Bachelor's degree in Marketing, Business, Communications, or a related field.Minimum 5 years of experience in brand management or strategy roles, preferably within fashion, beauty, lifestyle, or related industries.Proven track record of developing and implementing successful brand strategies and campaigns.Exceptional understanding of consumer behavior, branding principles, and market trends.Strong analytical skills and ability to use data-driven insights to guide decisions.Excellent communication, presentation, and project management skills.Passionate, proactive, and innovative mindset with a keen eye for detail.Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects.
Benefits
Health insurance including dental and vision401k with match12 paid public holidays6 paid sick days10 vacation days in the 1st year, prorated upon hire and increased by tenurePaid Maternity LeaveHybrid work schedule
Cupshe is operating the recruitments on behalf of “Summer Vibe Inc“, the entity to conclude employment agreement with you.
\nCompany DescriptionCupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.
Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly.
We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable beachwear.
Company DescriptionCupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.\r\n\r\nSince our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly.\r\n\r\nWe're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable beachwear. Read LessCompany: Cupshe
Job title: Senior Account Executive
Location: Downtown Los Angeles, CA
Salary Range: $80,000 - $120,000 inclusive of target incentives
About Cupshe
Cupshe was founded with a mission to provide stylish and inclusive swimsuits at affordable prices. Since then, we've been dedicated to offering trendy swimwear options that cater to every body type, ensuring that everyone feels confident and beautiful.CUP- To cup something is to hold it. We translate this both literally and figuratively, designing our beachwear and lifestyle products to support you wherever you go.SHE-"She" signifies the brand's mission to empower and inspire women to feel confident in their skin; from the beach to brunch and everywhere in between.Together, "Cupshe" reflects the brand's dedication to championing women to embrace their uniqueness, natural beauty, and vibrancy.Cupshe Mission-To empower women with confidence, celebrate their authentic beauty, and inspire positivity worldwide.
About the Role
Cupshe is looking for an energetic, resilient and highly motivated account executive with a strong background in Swimwear (preferable), Apparel or Fashion to develop Cupshe in partnering with 3rd party wholesalers in key markets, primarily US and Canada.
This role will be responsible for company wide sales and profit revenues through prospecting new potential customers, while maintaining and growing existing customers for the company.
The ideal candidate will be highly driven, dynamic, adaptable and passionate to work in a fast paced fashion industry, and has a demonstrated ability to identify and attract new customers, close deals, onboard new clients, and manage the customer relationship moving forward.
This role will directly report to Cupshe’s Vice President of Business Development and will also partner cross-functionally with all local (US) and overseas teams.
Job Duties
Manage a pipeline of qualified leads and build relationships with prospective customers. Research and reach out to prospects through cold calling, email outreach, social selling or networking events, including trade shows, to introduce Cupshe’s brand and products. Educate and guide prospects throughout the buying process. Regularly follow-up with qualifying leads and conduct product presentationsWork with existing assigned accounts to retain and grow their business. Conduct regular account reviews to identify upsell or cross-sell opportunities. Collaborate with internal teams to adapt or develop tailored solutions that meet the unique needs of each clientPromptly respond to client emails, inquiries, and requests for information. Perform regular check-in calls or meetings with clients to review project progress, address concerns, and gather feedbackClose business with new and existing customers while meeting designated targetsStay informed about industry trends, competitor activities, and market developments through market research. Analyze market data and customer feedback to identify emerging opportunities or areas for growthProactively liaise with local US and overseas team to feedback problems found during business development, setup and cooperation, and facilitate improvements in an effective and timely manner
Skills & Experience
Bachelor‘s degree or above, 5+ years of working experience in apparel, fashion or retail industryStrong communication, sales and business development skills, with a high sense of responsibility and teamwork awarenessHave strong data analysis skill and industry-related sensitivityExcellent interpersonal, communication and business negotiation skillsHighly motivated, goal-oriented and critical thinking skillsBe able to adapt to the fast-paced working enviornment.Frequent business travel (more than 50%)Chinese speaking is nice to have
Benefits
Health insurance including dental and vision401k with 3% match12 paid public holidays6 paid sick days10 vacation days in the 1st yearPaid Maternity LeaveHybrid work schedule, 2-3 days onsiteHoliday gifts
Cupshe is operating the recruitments on behalf of “Summer Vibe Inc“, the entity to conclude employment agreement with you.
\nCompany DescriptionCupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.
Since our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly.
We're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable beachwear.
Company DescriptionCupshe is a California-inspired lifestyle brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.\r\n\r\nSince our inception, we've built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing patterns, textures, and fabrics that go from beach to brunch effortlessly.\r\n\r\nWe're committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable beachwear. Read Less