Summary: The Cowgirl Creamery Sales Manager is responsible for driving strategic sales growth and expanding brand presence across key regional and national accounts. This role focuses on enterprise and multi-location retailers, working closely with distributor partners and internal teams to deliver sustainable, incremental revenue growth for the Cowgirl Creamery brand. This position blends customer-facing sales leadership with brand stewardship, ensuring Cowgirl shows up consistently and effectively in the marketplace. The Sales Manager serves as a primary Cowgirl representative for assigned accounts, aligning assortments, programs, and promotions to how customers sell and merchandise specialty cheese. This is a hybrid position based in Petaluma, CA and will require some travel. Essential duties include, but are not limited to: 1. Develop and execute sales strategies that drive profitable growth and align with Cowgirl Creamery and company objectives. 2. Manage and grow assigned regional and national enterprise accounts, including multilocation retail partners. 3. Build and maintain strong relationships with key customer decision-makers and distributor partners. 4. Partner with key distributors to improve execution, visibility, and program alignment. 5. Identify opportunities to expand distribution, increase velocity, and grow year-round Cowgirl sales. 6. Align product assortments, formats, and pack sizes to customer selling strategies and operational realities. 7. Design and implement customer-specific promotional programs, including LTOs, that support sustainable growth. 8. Support forecasting and planning by providing customer-level insights, projections, and performance feedback. 9. Collaborate cross-functionally with Customer Service, Operations, Marketing, Finance, QA, and Warehouse teams to ensure strong execution and customer experience. 10. Support brand education initiatives by partnering with Marketing on training tools, merchandising assets, and educational programs that help customers represent Cowgirl effectively at the counter. 11. Represent Cowgirl Creamery at customer meetings, business reviews, trade events, and industry functions as needed. Knowledge, Skills and Experience: • Bachelor’s degree or equivalent experience in business, sales, marketing, or related field. • Minimum of 5 years of strategic sales experience in consumer goods, specialty food, or related sectors. • Proven success managing complex customer relationships, including multi-location or national accounts. • Ability to develop and execute strategic account plans and sales forecasts. • Excellent communication, presentation, and interpersonal skills. • Strong analytical, organizational, and time management capabilities. • Proficiency in Microsoft Office, CRM systems, and sales reporting tools. • Willingness to travel, including regional and national travel. Expectations All TBF/Cowgirl Creamery employees are asked to perform their duties with the following expectations in mind: ● Exemplify our company values: Spirit, Accountability, Collaboration, Integrity, Know-How, Heart. ● Work together toward common goals and values including ethics, judgment, professionalism, adaptability, and dependability. ● Perform all work in compliance with applicable quality and safety measures. ● Take responsibility for learning the skills necessary to do your job. ● Communicate any lack of understanding or confusion to address training needs. ● Communicate effectively, positively, and frequently with supervisors and coworkers. ● Work with efficiency and continuous improvement in mind. Travel: Strategic travel is required, including customer visits, distributor meetings, industry events, and trade shows. Work Environment: This position works in both typical office settings and in a production environment which can at times be wet, steamy, hot or cold. What We Offer: This is a full-time, exempt position. Salary ranges from $110,000 to $125,000 annually DOE with an annual bonus potential of 25% to be determined by personal
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