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Constellation Brands
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  • Job DescriptionPosition SummaryThis position is responsible for drivin... Read More

    Job Description

    Position Summary

    This position is responsible for driving sales performance by managing sales, retail execution, operations and key relationships at Wholesaler(s) in an assigned geographic area. The incumbent partners with an area General Manager to set priorities and execute the business plan for a high priority sales territory.

    Responsibilities

    Wholesaler Management

    Manage and direct a group of Wholesalers including execution of Constellation's Retail Vision, and Wholesaler Standards and Practices.Direct and implement training and development initiatives for Wholesalers under management.Supervise and monitor the allocation and use of all point-of-sale materials in accordance with budgeting and account/market objectives.Provides support and follow through for the National and key Regional On-Premise accounts (e.g. program execution including closing mandated distribution gaps).

    Sales Planning

    Develop plans and goals for all National Sales Priorities including volume, distribution and seasonal applications for each Wholesaler.Conduct annual planning meetings with Wholesalers to develop yearly Constellation goals for Volume, Distribution and Investment.Identify market specific business development opportunities to grow Constellation share.In partnership with the area General Manager (GM) complete ABP/Trimester planning meetings at key Wholesalers that activate all National Sales Priorities including volume, distribution and CTF (Constellation Tactical Fund).

    Trimester Planning

    Develop Trimester plans in partnership with the area GM.Develop mutually agreed upon volume and distribution goals for Wholesalers under management.Determine programming, CTF and Wholesaler Tactical expenditure levels.

    Pricing

    Identify market pricing opportunities and make recommendations including objectives for any change proposed.Notify and gain commitment from Wholesalers once price changes have been approved.Ensure target PTR/PTC's are executed.Evaluate new product market-level pricing and determine go-forward approach.

    CTF Budgets

    Develop CTF investment strategy at the Wholesaler Level by Sales Priority for the upcoming year.Develop CTF Annual Business Plan for GM reviewCommunicate Business Plan to Wholesaler under management.Monitor budget compliance and communicates regularly with Wholesalers.

    New Products

    In conjunction with Key Account, National Account and Wholesalers execute new product roll out plans.

    Volume Driving Initiatives

    Identify Wholesaler performance gaps to plan and recommend corrective actions.Develop the tactics and resource plan for initiatives to ensure effective execution and communicate plan of action to all stakeholders.For volume initiatives that already been launched, develop corrective actions where gaps exist and/or identify opportunities for improvement.For volume initiative options under consideration, analyze, prioritize and make recommendations for GM consideration.Gain commitment from the Wholesaler network to support the plan for each new initiative and ensure their cooperation throughout the timeframe for execution.

    Supply Chain

    Ensure Wholesalers maintain adequate product inventory levels and demonstrate proper inventory rotation.Work with Wholesalers to prioritize supply chain issues related to code date/aging inventory problems and make recommendations to GM on most appropriate course of action.

    Complete other duties as assigned.

    Minimum Qualifications

    Bilingual in Spanish.A Bachelor's degree or equivalent job experience in the CPG business.Minimum of 3 years of consumer product sales and sales management experience. Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as IBM Lotus Notes.Ability to utilize Business Information reporting tools such as Cognos 7/8 and sales reporting tools such as Retail Vision.Ability to travel a minimum of 30% of his/her working time (15% for Emerging Distributor MDM), including ability to drive up to 5 hrs.

    Preferred Qualifications

    Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively to ensure resolution.Proven track record in building effective relationships with customers and internal associates.Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).Strong oral, written and interpersonal communication skills.Demonstrated ability to achieve performance goals with minimum direction and supervision.Demonstrated solid analytical and math skills.

    Physical Requirements/Work Environment

    Work Environment:Must be able to stand, walk, sit.Must be able to move up to 55 lbs.Use hands to handle or feel; reach with hands and arms.Climb or balance stairs/ladders.Stoop, kneel, crouch or crawl; talk and hear.Must have close vision, distant vision, and ability to adjust focus, peripheral vision.Must have a valid driver's license, be able to drive a car and travel via plane/train as needed.Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Location

    Field Office - TX

    Additional Locations

    McAllen, Texas

    Job Type

    Full time

    Job Area

    Sales

    The salary range for this role is:

    $86,600.00 - $132,700.00

    This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

    Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

    Equal Opportunity

    Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

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  • Off-Premise Specialist  

    - Galveston
    Job DescriptionPosition SummaryThis position supports the off-premise... Read More

    Job Description

    Position Summary

    This position supports the off-premise sales component of the distributor's market plan for their geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Beer Division's (CBBD) top off-premise accounts in a priority DMA. This position is responsible for driving off-premise sales through effective business planning, retail execution, customer relationship management, and budget management. This individual will function as a high-level advisor to select Key Account Managers, National Sales Managers, and Market Development Managers on all items related to off-premise sales.

    Responsibilities

    Account management

    Sell new and expanded distribution to off-premise accounts.Build and maintain strong relationships with the owners & managers of the top Off-Premise accounts within area of responsibility.Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts.Prioritize existing accounts and deploy Off-Premise resources (materials, budgets) to achieve set CBBD market goals.Identify market specific business development opportunities.

    Execution inspection

    Visit and review accounts for compliance with CBBD's retail execution standards.Identify and communicate execution issues to Market Development Managers and/or Key and National Sales Managers; ensure follow-up is made and issue is resolved.

    Sales Planning

    Serve as a high-level advisor to the area Key Account Manager and/or Market Development Manager in all Off-Premise sales related planning.Assist Market Development Managers to develop the Off-Premise component of his/her annual business plan including, sales, distribution and promotional efforts for that specific market.Determine programming and promotional plans/spends needed to drive sales and to achieve Plan.Evaluate results vs. plan on a regular basis, identify sales deficiency areas, and develop corrective programming in order to improve performance.Conduct surveys in conjunction with key CBBD promotional windows.

    Pricing

    Review, evaluate, and suggest pricing programs in order to ensure CBBD's competitiveness in the market place.

    Marketing & Promotions

    Organize and coordinate promotional activity in area of responsibilityUtilize available marketing resources in order to maximize sales and achieve plan.

    New Products/Packaging

    Develop and execute new product/packaging rollout plans for his/her area of Off-Premise responsibility.Work with sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve set goals.Proactively identify challenges that new product introductions face in area of responsibility.

    Performs additional duties and responsibilities as required.

    Minimum Qualifications

    A Bachelor's degree or equivalent job experience is required, ideally with emphasis on Sales and Marketing. No Retail Sales experience required, but two years professional experience and/or familiarity with consumer packaged goods (CPG) or beverage industries is preferred.Working knowledge of the promotional marketing process.Proven track record in building good relationships with customers as well as internal associates.Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.Computer literate with the ability to use software applications including Microsoft Word, Excel and PowerPoint.Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time

    Preferred Qualifications

    Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).Demonstrated strong oral, written, and interpersonal communication skills.Demonstrated ability to achieve performance goals with a minimum of direction.Strong math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market discount structures.Bilingual

    Physical Requirements/Work Environment

    Work Environment:Must be able to stand, walk, sitMust be able to move up to 55 lbsUse hands to handle or feel; reach with hands and armsClimb or balance stairs/laddersStoop, kneel, crouch or crawl; talk and hearMust have close vision, distant vision, and ability to adjust focus, peripheral visionMust be able to stand for extended periods of timeMust have a valid driver's license, be able to drive a car and travel via plane/train as neededMust be at least 21 years or age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Location

    Field Office - TX - Dallas/Denton/Collin/Ellis/Kaufman/Rockwall/Harris/Liberty/Galveston/Fort Bend/Waller/Brazoria/Tarrant/Travis/Williamson/Hays

    Additional Locations

    Houston, Texas

    Job Type

    Full time

    Job Area

    Sales

    The salary range for this role is:

    $67,800.00 - $99,700.00

    This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

    Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

    Equal Opportunity

    Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

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  • Senior On Premise Market Execution Specialist  

    - Orlando
    Job Description Position Summary The On-Premise Execution Senior Speci... Read More
    Job Description

    Position Summary

    The On-Premise Execution Senior Specialist is responsible for supporting the execution and achievement of Annual Business Plan (ABP) targets for the On-Premise Channel within their geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Gold Network distributor partners in their given geography. The On-Premise Execution Sr. Specialist's primary focus will be on driving superior retail execution against our on-premise sales priorities and overarching channel strategies and will be pivotal in managing local market execution, supporting the development and delivery of local business plans in coordination with our distributor management teams, driving increased distribution and availability of our beer portfolio across the market, and ensuring our world class brands are best positioned at retail to optimize sales and market share growth as a leading supplier of beer across the U.S. marketplace. This position will work closely with CBI's local distributor management team and Gold Network distributor partners to enhance overall market execution and ensures delivery of business plan targets supporting the on-premise channel and strategic accounts across the market.

    This individual will report directly to the On-Premise Market Execution Senior Manager.

    Responsibilities:Responsible for the local market execution of on-premise strategies and initiatives across assigned areas of responsibility.Works in conjunction with their On-Premise Market Execution Senior Manager, CBI's On-Premise National & Key Account teams, local distributor management team, and Gold Network Distributor partners on the development and execution of on-premise business plans and strategic growth initiatives across assigned area of responsibility. Ensures overarching on-premise strategies and key sales priorities are built into localized plans. Prioritize local market opportunities to include strategic account development plans, national and regional account integration at the local market level, distributor engagement initiatives in coordination with Constellation distributor management teams, special event support, and comprehensive strategies to further drive retail execution across the on-premise channel at the local market level. Responsible for providing direct support and execution of such strategies and key sales priorities across assigned area of responsibility.Build and maintain strong relationships with the owners, operators, and managers of local strategic national/regional/independent accounts across assigned market. Executes CBI's on-premise strategies and key sales initiatives across these accounts, and responsible for supporting the oversight and execution of local market programs and promotional activities supporting the development of the on-premise business. Work with and assist the On-Premise Market Execution Senior Manager in building localized on-premise development plans including sales, distribution, and promotional efforts. Also assists Constellation Market Development Managers in the development of the On-Premise components of his/her annual business plans.Identify, prioritize, and activate programming in strategic on-premise accounts (national/regional chains & local independent accounts) who align closely with Constellation's target demographics and strategic growth initiatives. As the local on-premise market expert, keeps up to date with influencer/strategic accounts that can impact the overall market performance.Reports local market activity, insights, and key business updates to On-Premise Market Execution Sr. Manager and key stakeholders of the sales leadership team on a regular basis.Responsible for the execution of local market plans to increase distribution and availability of our industry leading brand in both draft and package formats across the on-premise channel. Responsible for driving best in class retail execution across the on-premise ensuring local plans and programs align with our overarching on-premise sales priorities and growth strategies.Effectively utilizes available sales support tools, processes, and programing that drives executional excellence across markets. Works in partnership with geographic business team and local distributor partners to ensure brand initiatives and programs are brought to life through best-in-class retail execution at the local market level. Ensures national & key account programming is executed at the local market level. Executes new product/packaging rollout plans across assigned area of responsibility. Works in partnership with the broader sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve goals.Manage the sales budgeting process for direct area of responsibility to ensure proper allocation and deployment of organizational resources across the on-premise execution territory. Ensure support tools, market investments, brand activations, and local market investments are aligned against key on-premise sales priorities and are managed appropriately.Performs additional duties and responsibilities as required. Minimum QualificationsA Bachelor's degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).4+ years Retail Sales Experience in the Beverage Alcohol Industry (malt beverage preferred). Complete understanding of the on-premise retail environment.Working knowledge of the promotional marketing process.Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook.Ability to utilize business information reporting and sales reporting tools. Ability to travel a minimum of 20-30% of working time, including ability to drive up to 5 hrs. Must be a self-starter with the ability to successfully work and achieve goals with a minimum amount of direction. Must possess strong planning, prioritization, and execution skills to help manage business priorities across a range of projects. Requires excellent interpersonal skills. Ability to build strong relationships, initiate action, and adjust to change are key attributes of this role. Effective communication skills and ability to influence at all levels, internal or external to the company. ADA Physical/Mental/Workplace RequirementsMust be able to move up to 55 lbsMust be able to sit and/or stand for long periods of time and work at desk/personal computer for extended periods of time.Primary work environment is a professional corporate office and in trade.Must have a valid driver's license, be able to drive a car and travel via plane/train as needed.Must be at least 21 years or age.
    Location

    Orlando, Florida
    Additional Locations

    Job Type

    Full time
    Job Area

    Sales
    The salary range for this role is:

    $73,100.00 - $109,600.00
    This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

    Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

    Equal Opportunity

    Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

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  • Space Execution Specialist  

    - Not Specified
    Job DescriptionPosition SummaryThe Space Execution Specialist (SES) pl... Read More

    Job Description

    Position Summary

    The Space Execution Specialist (SES) plays an instrumental role as a field based, space execution oriented and tactical member of the Beer Sales Business Unit team that expands Constellation's reputation as a leader in the High End. This position supports the BU with space management initiatives, while exhibiting accountability and dependability for top distributor and retailer space management results. The Space Execution Specialist will address space opportunities by leveraging multiple data sources, tools and analytics along with a deep understanding of the retail environment.

    Responsibilities

    Drive Constellation's vision for space management through to action in the field for assigned Business Unit (BU) through:

    Supporting a geographical Business Unit (BU) with the execution of space management initiatives, along with tracking and managing results.Activating Constellation's Retail Execution Standards (RES) and space management strategy with distributors and at retailersTaking a lead role in physically ensuring increased space execution in 20% A&B controllable accounts in a concentrated geography.Managing and tracking CBBD space gains/losses in the geographical BU for a minimum of 20% A&B controllable accounts, along with the KAM managed accountsBuilding and maintaining strong partnerships with key distributors and retailers to optimize our space using distributor set library where available.Collaborating with key independent A&B controllable accounts to improve spaceUncovering and pursuing opportunities to grow volume and points of distribution through space management.Understanding CBBD, Distributor and retailer strategy, business needs, and goals regarding spaceDelivering Space Management presentations to distributors and retailers to increase CBBD space and assortment.Partnering with distributors' space management teams on the collection of data for distributor-managed sets.Conducting space and distribution opportunity analysis to optimize revenue and profit for CBBD and the retailer.Using tools and resources to support product addition and deletion recommendations by brand and package.Building success stories for segment flow, adjacencies and brand-blocking techniques as directed by RES.Coordinating crew drives for selling space activity.Performing additional duties and responsibilities as needed.

    Minimum Qualifications

    Bachelor's degree required.2+ years of experience in the beverage alcohol industry with knowledge of distributor and retailer space managementKnowledge of, or ability to learn, JDA Intactix or Apollo space management software.Understanding of a variety of system output and application of measures for IRI, Nielsen, or Spectra syndicated dataAbove average user of Microsoft Excel, Word, and PowerPoint.Ability to travel a minimum of 25% of his/her working time, including up to 5hrs driving time.Demonstrated diligence and ability to follow through on all commitments.Proven track record in building strong relationships with customers as well as internal and external associates.Demonstrated strong oral, written, and interpersonal communication skills.

    Preferred Qualifications

    3+ years of CPG retail and/or space management experience1+ years of distributor or retail store management experience.Above average understanding of a variety of system output and application of measures contained within IRI, Nielsen, or Spectra.Expert user of Microsoft Excel, Work, and PowerPoint.

    Physical Requirements/Work Environment

    Must be able to stand, walk, sitMust be able to move up to 55 lbsUse hands to handle or feel; reach with hands and armsClimb or balance stairs/laddersStoop, kneel, crouch or crawl; talk and hearMust have close vision, distant vision, and ability to adjust focus, peripheral visionMust be able to sit and stand for extended periods of time and work on a computer for extended periodsMust have a valid driver's license and be able to drive a car and travel via plane/train as neededMust be at least 21 years of ageReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

    Location

    Field Office - MA - Suffolk/Middlesex/Norfolk

    Additional Locations

    Boston, Massachusetts, Hartford, Connecticut, Portsmouth, New Hampshire, Providence, Rhode Island

    Job Type

    Full time

    Job Area

    Sales Support

    The salary range for this role is:

    $80,400.00 - $125,000.00

    This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

    Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

    Equal Opportunity

    Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

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  • Brand Manager - Sea Smoke Winery  

    - Lompoc
    Job Description Company Summary Constellation Brands is a leading int... Read More
    Job Description

    Company Summary

    Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards-from soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.

    Position Summary

    The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans. These include portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross-functional team leadership, insights led innovation strategy and development, and integrated marketing communication. Must reside in, or within a reasonable driving distance to the California's Central Coast Region- (Including areas such as Lompoc, San Luis Obispo, and Santa Barbara).

    Responsibilities Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.Develop and execute insights based strategic innovation plans to position the business for both short and long-term success.Work closely with our DTC, E-Commerce, and Hospitality team to bring brand strategy and deliver brand omni-channel growth goalsPerform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.Manage all outside agency initiatives in support of the brand's business objectives to include promotion agency, media buying and advertising agencies, if applicable.Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.Liese with international teams as global brand owners to insure consistency of brand strategy and execution globally.Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationships-including leadership of monthly / quarterly cross-functional team meetings.Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Trade Marketing, National Events, Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).Communicate on a regular basis with the Marketing Director and/or Vice President, ensuring strategy and projects are on track, gaining support and guidance. Key Foundational Business & Leadership SkillsThought Leader - Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.Intense Drive - Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.Constantly Innovating - Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.Personal Leadership - Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.Results Oriented - Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.
    Experience SetsStrong analytical skills with a proven track record utilizing trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.Strong leadership with track record of others seeking out his / her involvement and leadership for projects.Strong financial acumen and P&L understanding andStrong writing, presentation, and verbal communication skills; demonstrates ability to influence and communicate/sell the strategies and plans at all levels of the organizationDemonstrate a robust background in Direct-to-Consumer (DTC)Must be able to interact successfully with Senior Management, field personnel, agencies and cross functional teams, fostering open, honest and direct communication; ability to be onsite weekly at the wineryAbility to evaluate creative work in the context of brand strategy.Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.Demonstrated ability to manage expectations of supervisor, other functional groups and agency partners.Strong developer of people and talent, with the ability to be feedback forward
    Minimum QualificationsBachelor's Degree in related field requiredA minimum of 4+ years of CPG or Beverage Alcohol industry experience in marketing roleExperience in identifying key consumer insights, refining brand positioning and developing brand strategies.Experience in developing and managing brand plan to successful execution.Strong results orientation, with a track record of financial accountability.Strong financial acumen, analytical / problem-solving skills and bottom line P&L management.Experience managing people, with the ability to provide coaching and guidance to further develop employees' skills and promote job satisfaction.Excellent communication skills; articulate, influential and strong public speaking and writing skills, effective interpersonal skills.Strong team player and collaborator.Experience managing external agencies.Excellent organizational skills, ability to prioritize, and strong project management skills.Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience. Preferred Qualifications Master's Degree preferredCertifications obtained through WSET Level 2 or 3, or Court of Master Sommeliers are desirableSolid understanding of the three-tier distribution system preferred. Physical Requirements/OtherAble to lift 40 lbs on occasion.Work in a normal office environment. Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.Must have a valid U.S. Passport.
    Location

    Lompoc, California
    Additional Locations

    Job Type

    Full time
    Job Area

    Marketing
    The salary range for this role is:

    $114,900.00 - $179,800.00
    This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements . click apply for full job details Read Less

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Astrid-Lindgren-Weg 12 38229 Salzgitter Germany