Job Description
Job DescriptionPosition Summary
The Senior Manager of Hospitality is responsible for creating and managing world-class visitor programming that surprises, delights, and educates guests while maximizing onsite conversions. This role involves overseeing the development and execution of special winery programs and events, as well as future culinary or wine-related projects. The Senior Manager will champion a positive organizational culture by promoting the core values of Constellation Brands, fostering open communication, and encouraging team engagement to enhance morale and productivity.
Key responsibilities include developing community outreach plans and fostering relationships with top-tier hospitality professionals in Paso Robles to drive winery traffic. The role also involves managing the selling and marketing of paid events, reviewing monthly business reports, and processing monthly billing. The Senior Manager will develop the trade hospitality budget and ensure adherence to budgets across departments, aligning the trade hospitality team to be best in class alongside affiliated brand, sales, and PR teams.
The position requires managing protocols and procedures for winery service, events, and trade, including staffing logistics. The Senior Manager will motivate and coach a large team to deliver wine club sign-ups, revenue, and operating profit to plan. Additionally, the role involves managing departmental/property reporting functions, including staff scheduling and payroll, and aligning with brand marketing initiatives to collaborate on annual programmed events.
The Senior Manager will assure that hospitality environments are clean, safe, and maintain the highest level of appearance.
Responsibilities
Create world-class visitor programing that surprise, delight and educate while and implementing practices that maximize onsite conversions
Manage the development and execution of special winery programs/events as well as all other future culinary or wine-related projects
Drive a Positive Organizational Culture: Champion an inclusive and collaborative work environment by promoting the core values of Constellation Brands, fostering open communication, and encouraging team engagement to enhance morale and productivity.
Develop community outreach plan and foster relationships with other top-tier hospitality professions in Paso Robles to drive winery traffic
Manage the selling and marketing of paid events
Review monthly reports related to the business and annual budget and process monthly billing
Develop the trade Hospitality budget and ensure adherence to budgets across departments.
Align trade hospitality team to be best in class alongside affiliated brand, sales, and PR teams
Manage protocol and procedures for winery service, events, and trade including staffing (temporary and regular) logistics
Manage, motivate, and coach a large team to deliver wine club sign-ups, revenue, and operating profit to plan.
Manage departmental/property reporting function(s) including but not limited to staff scheduling and accurate and timely payroll
Align with and support Brand Marketing initiatives and collaborate on annual programmed events such as new product release events and other annual consumer/trade experiences
Assure the Hospitality environments are clean, safe, and always maintains the highest level of appearance
Minimum Qualifications
Must have excellent attention to detail and follow-through
Knowledge of and passion for wine and the culinary arts as well as providing world-class guest experiences
Proven experience building and managing department budgets, forecasts, and delivering financial reporting
Must be organized and possess strong project management skills
Knowledge of wine and food service standards of customer service
Intermediate to advanced PC skills including Microsoft Outlook, Word, Excel, and Power Point. Experience with Reserve software and Adobe publisher preferred
Education/Experience
At least 6 years' experience in a luxury hospitality operation with management expertise
WSET II or Introductory Certification from the Court of Master Sommelier preferred
Bachelor's Degree, preferably around food service management or hospitality.
Knowledge and experience of elevated level wine and food service standards and an understanding of luxury décor and presentation
Preferred Qualifications
TIPS certified
Food Service Manager certified
Physical Requirements/Work Environment
Must be 21 years of age and possess a valid California driver's license.
Ability to walk and/or stand for extended periods of time
Ability to lift up to 50lbs
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions
Must be available to work a flexible schedule including nights, weekends, and holidays.
Some travel will be required
Location
Paso Robles, CaliforniaAdditional Locations
Job Type
Full timeJob Area
Hospitality & RetailThe salary range for this role is:
$94,400.00 - $144,600.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
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Company Summary
Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love, pushing boundaries to think beyond today because we believe that elevating human connections is Worth Reaching For. Our Wine & Spirits Division strives to lead the high-end market with a world-class portfolio of premium and fine wines and craft spirits that reflect authenticity, passion, and uncompromising standards-from soil to glass. Our success is powered by a high-performing, entrepreneurial team that moves with agility, works collaboratively, and is driven to win while growing their careers in a dynamic, rewarding environment.
Position Summary
The Brand Luxury Events Associate Manager supports the Brand Enablement and luxury events efforts; under the leadership of the Sr. Manager of Brand Luxury Events. This role plays a support role in managing cross-functional projects process, development, fulfillment, and execution of materials in support of the Constellation Brands Wine & Spirits Division brand portfolio. Other keys aspects include working across a spectrum of internal clients including Brand, Trade and Field Marketing, Sponsorships, Sales and Finance; third party vendor and production suppliers; and our national base of independent distributors.
Responsibilities
Supports the planning and execution brand led luxury events/experiences at the national and DMA level.Assists in the implementation, execution and ongoing management of events for all Constellation Wine & Spirits brands. Working in conjunction with travel, brand teams, and the Brand Enablement teams/Sales.Assists in managing multiple vendors in the development, production and delivery of marketing materials and tactics; ensuring adherence to brand standards.Assists in the communication, production, assurance that materials are delivered on time, on-budget and at quality execution. Identifies and communicates potential risks to on time delivery of components to Manager, Luxury Events and other leadership.Possess a clear understanding of local, state and federal beverage laws in assigned states. Utilizes knowledge in the helping in the development and implementation of local/social media, retail promotion overlays, special events and sponsorshipsMaintains strong relationships with various internal stakeholders and cross-functional teams (Brand, Sponsorship, Finance, Legal, Revenue Management) as well as key external partners, agencies and vendorsPerforms additional duties and responsibilities as determined by managementMinimum Qualifications
Bachelor's degree required preferably with a concentration in event development is ideal. An understanding of luxury space is a must.2 years of progressive experience in a related role, preferably in the beverage alcohol industry, with an understanding of the job function, marketing, sales needs, and the three-tier distribution system.Expert knowledge of marketing principles, practices, tactics and tools; ability to synchronize consumer insights, sales and volume data to identify in market luxury event opportunities and drive to successful completions.Creativity and the ability to follow through on marketing projects from inception to completion; previous experience with marketing program design and implementation.Highly developed interpersonal skills are necessary; requires excellent written and oral communication skills with the ability to communicate well across all levels of the organization; must be comfortable with public speaking and presenting marketing content in front of large and small audiences; must have excellent customer service skills with the ability to work with both internal and external customersSuccessful track record of working with and activating large scale successful events as well as small scale events.Progressive experience working with vendors in the design, production and execution of event management.Must be able to make decisions independently and recommend viable solutions to problems and issuesMust have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint; must be comfortable working with personal computers and be able to adapt to additional software programs for marketing/creative designMust possess a confident, pro-active, creative, and collaborative style that assimilates well within a team environment. Maintains positive and can-do attitude and approach to work. Must operate with a sense of urgency and a customer-first approach. Must take the initiative to learn and acquire new skills and abilities and improve upon existing systems and programs.Works well in a fast-paced, action-oriented team where priorities change and time frames are criticalMust possess excellent analytical, organizational and project management skills. Ability to guide projects from conception to fruition within established timelines and budget is essential. Must be experienced and be able to demonstrate solid skills using software packages including Microsoft Office and Photoshop or their equivalents. Highest degree of ethics and professional conductPreferred Qualifications
Master's degree preferredWSET 2 in Wine and WSET 2 in Spirits or equivalent certificationsPhysical Requirements/Work Environment
Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Must be willing and able to travel as needed, up to 40%Location
Field Office - CA - Napa/Sonoma/SolanoAdditional Locations
Job Type
Full timeJob Area
MarketingThe salary range for this role is:
$83,300.00 - $142,500.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
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