Reports to: Senior Director of Marketing Department: Marketing and Communications Status: Full-time, Regular, Exempt NOTE: We are accepting applications for this position through June 30, 2026. About Central Park and the Central Park Conservancy Central Park is one of the world's most famous and beloved public spaces. Designed by Frederick Law Olmsted and Calvert Vaux in 1858, the 843-acre Park was the country's first purpose-built public park and is a National Historic Landmark and a New York Scenic Landmark. The Central Park Conservancy, a private, not-for-profit organization, was founded in 1980 to rescue the Park, which had fallen into serious disrepair. Since then, the Conservancy has overseen the investment of nearly $2 billion in the restoration of the Park, which now sees over 40 million visits a year. The Conservancy is one of the largest and most successful public-private partnerships in New York City and is considered a major civic institution given its impact on the health and vibrancy of both the Park and the City. The Conservancy’s mission is to preserve and celebrate Central Park as a sanctuary from urban life. The City of New York has formally entrusted the care of the Park to the Conservancy, which is responsible for every aspect of its care, including landscape maintenance, capital improvements, and the visitor experience. The Conservancy employs roughly 400 people and has an annual operating budget of $120 million. Job Summary The Director, Web familiarity with Luminate Online, Ticketure, HubSpot, and OptinMonster a strong plus Understanding of usability, best practices and optimization for websites, with a focus on responsive design Demonstrated ability to manage external development vendors, scope and prioritize work, and build a high-functioning in-house team Proficiency in GA4 and Looker Studio; ability to build dashboards, interpret traffic and conversion data, and translate findings into site improvements. Strong working knowledge of SEO fundamentals and tools (SEMrush); familiarity with the shift toward GEO (generative engine optimization) as AI-driven search evolves Strong attention to detail and QA discipline; comfortable catching errors across CMS, code, and analytics implementations A director who thinks in roadmaps and strategy, not just requests — able to push back on low-priority work and maintain focus on the initiatives that move the needle Front-end coding proficiency required: HTML, CSS, and JavaScript. Ability to execute routine development tasks in Craft CMS without relying on an external agency. Familiarity with HubSpot (forms, landing pages) and marketing automation. Salary range: $139K - $179,200 (based on level of experience) NOTE: We are accepting applications for this position through June 30, 2026. Please use the following link to apply. Please submit a cover letter and resume. Search for Jobs DIVERSITY, EQUITY
Read Less
