**We believe in the power and joy of learning**
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage Work helps learners gain the skills they need to succeed in today's job market. Through flexible, affordable online courses and career-focused training programs, Cengage Work supports individuals, institutions and employers in preparing for high-demand fields like allied health, cybersecurity, manufacturing, skilled trades and beauty education.
With partnerships across thousands of institutions and a leading position in career and technical education, the business expands access to non-degree credentials and delivers practical, job-ready outcomes for learners at every stage of their career journey. To date, Cengage Work has helped millions of learners gain employable skills, complete required trainings and pursue new career paths.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/ .
The **Senior Product Marketing Manager** owns market definition, positioning, and go-to-market strategy for the CIMA platform and related digital products (e.g., CIMA ExamReady, CIMA Collabs) across our Milady business. This role translates market dynamics, customer needs, and competitive context into clear product direction, differentiated positioning, and cohesive messaging.
This role partners closely across functions to influence product roadmap, define packaging, pricing and release strategy, and ensure product and GTM readiness across the product lifecycle.
**What you'll do here:**
Own market definition, positioning, core messaging
+ Define target segments, personas, and competitive positioning, and translate them into clear, differentiated messaging and narratives for the CIMA platform and related products.
Define go-to-market strategy
+ Define value propositions, adoption approach, and provide clear GTM direction for Marketing and Sales teams to execute.
Drive product direction through market insight
+ Lead synthesis of market dynamics, voice of customer, and competitive intelligence to influence product roadmap, prioritization, and solution design in partnership with Product.
Define packaging strategy across the platform
+ Define product packaging, bundling, value progression, and release approach across CIMA, ExamReady, Collabs, and related offerings.
Ensure GTM readiness across the product lifecycle
+ Independently define GTM readiness requirements and messaging frameworks for product releases, ensuring clarity and alignment across teams with minimal direction.
Develop enablement inputs for GTM teams
+ Act as a subject matter expert on positioning and go-to-market strategy, influencing cross-functional decisions and providing guidance to marketing, sales, and product teams.
Monitor in-market performance and inform iteration
+ Partner with Product and GTM teams to apply insights and improve product-market fit and performance.
**Skills you will need here:**
+ Strong foundation in product marketing, including market definition, positioning, and go-to-market strategy
+ Ability to translate market, customer, and competitive insights into clear product direction and messaging
+ Proven ability to influence cross-functional partners, including Product, UX, Engineering, Marketing, and Portfolio stakeholders
+ Experience supporting product roadmap discussions and influencing prioritization through market insight
+ Ability to simplify complex products into clear, compelling narratives
+ Strong analytical skills tied to business outcomes such as adoption, usage, and pipeline performance
+ Effective communication and collaboration skills across cross-functional teams
+ Ability to operate with autonomy in ambiguous, evolving product environments
+ Bachelor's degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience
+ Requires 4-6 years of experience in product marketing
**Success Metrics:**
+ Pipeline contribution by product
+ Product feature adoption and overall usage
+ Win rates and velocity of pipeline conversion
+ Product-market fit signals based on customer and field feedback
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com .
**About Cengage**
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
10% Annual: Individual Target
$77,100.00 - $123,300.00 USD
Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we've built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
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