The leading global provider of cloud based software solutions that powers the insurance industry is looking for a Sr. Lead Digital Marketing Manager, Paid Media to join their Digital Marketing team and make a real difference for the people who depend on their products every day. The company feels that the best work happens when smart people move fast together. They’ve spent 40+ years building technology that solves real problems for insurance professionals, and they’re not slowing down. They’re pushing what’s possible in Insurtech and doing it inside a culture built on trust, inclusion, and growth. In this position you’ll set and evolve full-funnel paid media strategy and programs across PPC (Google Ads and Microsoft Advertising), Paid Social, and other channels to accelerate MQL volume and quality while lifting brand awareness across the company’s portfolio. This role applies specialized expertise to solve complex performance and measurement challenges, anticipate platform and market shifts, and makes independent investment tradeoffs to maximize pipeline impact. This position operates in a hybrid model with 6-8 days a month in-office (every Wednesday and every other Thursday) from either their Atlanta or Chicago offices. What You’ll Do: Strategy, Cross‑Functional Leadership, and Executive Decision Support - Own full‑funnel paid media strategy across the portfolio, translating business priorities into budgets, KPIs, and channel investments while leading cross‑functional initiatives and delivering executive‑ready insights to guide planning, prioritization, and governance. Bottom of Funnel Advertising – PPC (Search diagnose performance issues, ensure channel hygiene, and deliver clear recommendations to support data‑driven decisions. Operations and Governance - Define and enforce standards for UTMs, naming, QA, and data governance; document playbooks and best practices to ensure clean attribution and consistent execution. What The Company is Looking For : 10+ years of professional experience, including 7+ years in B2B paid media owning PPC, paid social, and/or CTV programs; SaaS experience preferred. Deep platform expertise across Google Ads, Microsoft Advertising, and paid social platforms (LinkedIn, Meta), with hands‑on CTV experience (e.g., MNTN, YouTube). Strong analytical and measurement foundation, including GA4, Excel, visualization tools, UTMs, taxonomies, and conversion tracking. Proven performance impact, consistently hitting MQL targets while protecting lead quality and ROAS. Strategic, independent operator able to make investment tradeoffs, solve ambiguous performance challenges, and operate with minimal supervision. Effective cross‑functional leader and communicator, experienced driving complex initiatives and presenting strategy, insights, and test results to executive stakeholders.
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