Job Title: Social Media Community & Engagement Coordinator
Position Reports To: Digital Marketing Manager
Positions Reporting to This Job: N/A
Managerial Responsibility: Individual Contributor
Job Type: Remote w/ Travel
Job Level: Grade 2
FLSA Classification: Non-Exempt
Competency Grouping: Professional
JOB SUMMARY
The Social Media Community & Engagement Coordinator serves as a bridge between BIGGBY COFFEE’s social media marketing efforts and franchisee and end-consumer experience. This role is responsible for day-to-day social media execution, community engagement, franchise support, and platform management. This role ensures a seamless and engaging experience for followers while supporting franchisees in maximizing their social media presence. The coordinator maintains the social media publishing calendar by organizing approved content, scheduling posts, and ensuring campaigns are executed accurately and on time. This role works closely with the Social Media Strategist but both roles independently report to the Digital Marketing Manager.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Monitor social media platforms and engage with followers to foster community and brand loyalty.
• Respond to consumer inquiries, comments, and resolve issues promptly.
• Identify and escalate issues and opportunities across BIGGBY social channels.
• Manage franchisee social media support tickets and provide guidance.
• Onboard and support franchisees in setting up and maintaining their social media and business listing accounts.
• creating and preparing social media content, including copy, photos, and short videos, for publishing across BIGGBY social channels.
• Maintain the social media publishing calendar by organizing approved content, scheduling posts, and ensuring all content is published accurately and on schedule.
• Oversee platform maintenance and monitor any issues or improvements.
• Organize and deliver store content compliance reporting to applicaple Field Operations teams
• Collaborate with internal teams (Brand, People Operations etc) on social media initiatives and content distribution.
• Provide administrative support for social media and business listing related projects.
• Manage business listings platform, SoCi, to provide onboarding and assistance to stores
• Monitor community engagement trends and share observations with the Social Media & Content Strategist to support performance analysis and future content planning.
This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.
MINIMUM REQUIREMENTS
EDUCATION
• Bachelor’s Degree in Marketing, Digital Marketing, Advertising, or related field required
• Relevant job experience may be substituted for educational requirements
EXPERIENCE
• Minimum of 2 year of job-related experience with social media platform content
• QSR and franchise social media marketing experience preferred.
KNOWLEDGE
• Experience with a scheduling platform and social media platforms (Facebook, Instagram, X, LinkedIn, Tiktok, YouTube)
• Proficient in MS Office Suite
• Canva experience
• Digital Business Listings experience (Google My Business, Meta)
ABILITY
· Ability to create content
· Proven ability to manage multiple projects and priorities at once
· Good interpersonal skills and ability to collaborate cross-functionally
· Ability to excel in a remote work environment, both independently and as a member of a team
· Ability to manage stress and conflicts in a work setting
LICENSING / PROFESSIONAL CERTIFICATION
• Facebook and Google Analytics certifications preferred
PHYSICAL REQUIREMENTS
• Ability to lift up to 40 lbs occasionally
• Prolonged periods of seated work
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
OTHER REQUIREMENTS
• Reliable internet and setting to perform job remotely
• Regular travel to store locations for content creation and occasional travel for company meetings, events, and cross-functional initiatives is an essential function of this role.
COMPANY OVERVIEW
We believe that coffee brings people together and we are fueled by our purpose to build communities where people feel connected, valued, uplifted, and inspired! We are a 100% franchise company that has grown to over 450 locations in 13 states since we started in 1995. We invite you to grow with us! We are always looking for individuals to join our team who possess a desire to grow and a willingness to share as a professional and individual.
Our Core Values are:
Own Your Impact - Authenticity is the foundation of connection. Integrity, diversity, and respect shape how we show up and support others.
Grow! - We embrace growth as a lifelong journey. We support learning, risk-taking, and celebrating progress.
Display Courage - Courage means showing up even when it’s uncomfortable. It’s about saying the hard things, standing for values, and growing through challenges.
Elevate Every Day - Greatness lives in everyday moments. We turn the ordinary into something uplifting and memorable.
BENEFITS & PERKS
As a full-time Home Office employee, you would receive a variety of benefits including:
- 10 days of vacation days as a new hire. Vacation days will then increase with your tenure.
- 9 Sick Days, 5 Floating Holidays, and 3 Volunteer Days per calendar year.
- 13 Company-Paid holidays per year.
- A paid sabbatical after every 5 years of employment.
- Family Care Plan (maternity/paternity)
- Bereavement days
The BIGGBY® COFFEE Corporate Office also offers ST/LT disability, 401K w/ employer match (up to 4%), Tuition Reimbursement, $100,000 company-paid life insurance, and medical, dental, & vision insurance.
We also offer numerous perks including a remote office set-up bonus, a fixed monthly allotment, flexible scheduling, discounted pet insurance, discounted BIGGBY® merchandise, discounted college tuition through select universities, and more!
*Candidates will be placed in the salary range based on relevant skills and experience requested for the role.
**Applicants must reside or relocate to a state the BIGGBY® COFFEE Home Office is registered to conduct business in, which are MI, OH, CT, SC, KY, VA and FL.
BIGGBY® COFFEE exists to build communities where people feel connected, valued, uplifted, and inspired. Global Orange Development, LLC (“GODev”) is an Equal Opportunity Employer. Consistent with our values: Grow! Elevate Every Day, Own Your Impact, and Display Courage, we strive to create a safe, supportive community where every individual can thrive.
GODev does not discriminate on the basis of actual or perceived race (including traits historically associated with race including but not limited to, hair texture and hair styles), color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, height, weight, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances
In accordance with the Americans with Disabilities Act (ADA) and the Michigan Persons with Disabilities Civil Rights Act (PWDCRA), GODev provides reasonable accommodations for applicants and employees with disabilities.
This statement applies to GODev’s Home Office employees. Each BIGGBY® COFFEE franchise location is independently owned and operated and is solely responsible for its own employment policies and practices.
\nCompany DescriptionJoining the BIGGBY® COFFEE Home Office means being part of a mission-driven organization where every role contributes to something bigger. We collaborate, challenge ideas, celebrate wins, and believe that meaningful work and genuine connection go hand in hand. This isn’t just a workplace — it’s a community of people who believe in doing good work with great people. At the BIGGBY® COFFEE Home Office, you’ll have the chance to make an impact, grow your skills, and be part of a team that’s shaping the future of coffee, connection, and community. We are a 100% franchise company that has grown to over 450 locations in 13 states since we started in 1995!
Company DescriptionJoining the BIGGBY® COFFEE Home Office means being part of a mission-driven organization where every role contributes to something bigger. We collaborate, challenge ideas, celebrate wins, and believe that meaningful work and genuine connection go hand in hand. This isn’t just a workplace — it’s a community of people who believe in doing good work with great people. At the BIGGBY® COFFEE Home Office, you’ll have the chance to make an impact, grow your skills, and be part of a team that’s shaping the future of coffee, connection, and community. We are a 100% franchise company that has grown to over 450 locations in 13 states since we started in 1995! Read LessJob Summary
The Franchise Business Consultant is responsible for cultivating and maintaining relationships with Franchise Owners to assure execution of our operating systems, philosophies, store sales performance, marketing plans, and profitability. This role is crucial in helping our Franchise Owners achieve and exceed their financial goals. The Franchise Business Consultant will work closely with Franchise Owners to analyze their financial performance, identify areas for improvement, and implement strategies to enhance profitability.
ESSENTIAL DUTIES & RESPONSIBILITIES
Conduct quarterly business reviews with franchisees to discuss financial and operational performance and develop improvement strategies.Mentor franchisees prior to store opening by providing structured guidance and support during the pre-opening phase.Provide New Store Opening support including on-site coaching, assisting with opening week operations, and initial marketing execution.Assist in creating detailed business plans, guiding franchisees through forecasting, budgeting, market analysis, and competitive positioning. Help define short- and long-term goals aligned with both franchisee aspirations and brand growth targets.Provide ongoing operational support by conducting quarterly store evaluations, coaching on compliance resolution and offering actionable feedback and resources.Recommend improvements to operational processes that impact profitability, such as labor scheduling, inventory controls, and customer retention strategies. Identify opportunities for cost savings or revenue optimization at the store level.Analyze franchisee financial statements to identify trends, highlight operation inefficiencies, and flag potential risk areas. Use financial insights to develop tailored coaching and strategic recommendations.Review financial performance, improve profitability, and monitor KPIs by helping franchisees track metrics such as COGS, labor percentage, ticket averages, and net income. Benchmark against system norms and coach toward best-in-class performance.Provide resources for creating and implementing store-level and local marketing strategies such as community engagement plans or digital campaign ideas. Collaborate with franchisees to tailor marketing efforts to their market and customer base.Keep franchisees on track with goals and system standards by establishing key performance indicators (KPIs) to measure and monitor franchisee performance.Facilitate communication between Home Office Teams and franchisees by acting as a liaison across departments (e.g., marketing, operations, training, supply chain). Elevate franchisee concerns, share system updates, and reinforce a unified brand culture.This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.
ADDITIONAL RESPONSIBILITIES
System Development – Offer structured feedback and field insights to continuously refine training programs, operational manuals, SOPs, and franchise support systems. Help ensure tools are scalable, user-friendly, and aligned with evolving franchisee needs.Expansion Strategy – Contribute feedback on potential territories, multi-unit growth opportunities, and franchisee profile development. Provide market-level insights that support responsible and sustainable system growth.
Minimum Requirements
EDUCATION
Bachelor’s degree in Business Administration, Finance, Accounting, Hospitality Management or a related fieldRelevant job experience may be considered for educational requirements
EXPERIENCE
Minimum of 5 years of experience in financial analysis, business consulting, or franchise operations, or financial coaching.Prior experience as a business owner or operator is strongly preferred, especially in retail, foodservice, or franchise-based industries.Demonstrated success improving financial performance and operational efficiency in franchise or retail environments.Experience supporting new business openings and mentoring operators through ramp-up phases.Experience working in or supporting a franchise system is strongly preferred.
KNOWLEDGE
Strong understanding of P&L statements, cash flow management, and retail financial drivers.Proficiency in using tools like Excel, QuickBooks, or financial dashboard software.Familiarity with operational best practices in retail, hospitality, or foodservice industries.Understanding of brand standards, marketing fundamentals, and customer experience strategies.Knowledge of franchise legal and compliance frameworks is a plus.Proficient in MS Office Suite
ABILITY
Exceptional interpersonal and relationship-building skills with the ability to influence without authority.Confident public speaker and facilitator, both in-person and virtually.Strong analytical thinking with the ability to synthesize data and develop actionable insights.Highly organized and capable of managing multiple priorities and deadlines independently.Capable of coaching adult learners and tailoring communication styles to fit different personality types.Comfortable in a remote-first environment with frequent travel.Problem-solving mindset with a high level of emotional intelligence and adaptability.Able to give and receive feedback constructively.
LICENSING/PROFESSIONAL CERTIFICATION
BIGGBY® PERColator and MIT Certifications (may be completed post-hire).ServSafe Certification (may be completed post-hire).Valid driver’s license and clean driving record required.
PHYSICAL REQUIREMENTS
Ability to travel frequently for on site visits, store openings, and various meetings; may include air and car travelAbility to lift up to 20 pounds occasionallyProlonged periods of seated workProlonged periods of standingThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
OTHER REQUIREMENTS
Elongated hotel stays and extensive travel is a necessity for this positionReliable internet and setting to perform job remotelyRequires occasional travel to Home Office in East Lansing, MI
COMPANY OVERVIEW
At BIGGBY® COFFEE we are committed to supporting people in building a life they love! We are an aspiring conscious company and we are always looking for individuals to join our team who possess a desire to grow and a willingness to share as a professional and individual. We are a 100% franchise company that has grown to over 400 locations in 13 states since we started in 1995!
BIGGBY® COFFEE fanatics consume about 2,500,000 pounds of coffee a year. By 2028, we plan to be 100% farm-direct. Farm-Direct means that we buy directly from the coffee producer and eliminate as many of the unnecessary people in the middle. In turn, those savings go to the farmer to ensure their economic viability and prosperity. Join us on our mission to put a Name, a Face, and a Place to every cup of coffee we serve.
VALUES & BENEFITS
At BIGGBY® COFFEE we are committed to supporting people in building a life they love. Acceptable candidates will possess a desire to grow and a willingness to share as a professional and individual. Our core values are:
Love Unconditionally – Have faith in people and assume their good intentions. Extend grace at no extra charge and illuminate every interaction with love.
Embrace Growth – Harness the power of limitless possibilities - take risks, fail fast, adapt, grow.
Live Consciously – Be present, self-aware, and mindful of others. Know who I am and who I want to be. Always have a positive impact on those around me.
Have Courage – Recognize fear, but challenge what I am afraid of. Be bold, take leaps and embrace the potential to fail. Do the brave thing.
Kick-Ass – Work with enthusiasm, intensity, and passion. Stay focused and give it everything I’ve got. Push limits and go beyond expectations.
BENEFITS & PERKS
As a full-time Home Office employee, you would receive a variety of benefits including:
- 10 days of vacation days as a new hire. Vacation days will then increase with your tenure.
- 9 Sick Days, 5 Floating Holidays, and 3 Volunteer Days per calendar year.
- 13 Company-Paid holidays per year.
- A paid sabbatical after every 5 years of employment.
- Family Care Plan (maternity/paternity)
- Bereavement days
The BIGGBY® COFFEE Corporate Office also offers ST/LT disability, 401K w/ employer match (up to 4%), Tuition Reimbursement, $100,000 company-paid life insurance, and medical, dental, & vision insurance.
We also offer numerous perks including a remote office set-up bonus, a fixed monthly allotment, flexible scheduling, discounted pet insurance, discounted BIGGBY® merchandise, discounted college tuition through select universities, and more!
*Candidates will be placed in the salary range based on relevant skills and experience requested for the role.
**Applicants must reside or relocate to a state the BIGGBY® COFFEE Home Office is registered to conduct business in, which are MI, OH, CT, SC, KY, GA, PA, and VA.
BIGGBY® COFFEE exists to build communities where people feel connected, valued, uplifted, and inspired. Global Orange Development, LLC (“GODev”) is an Equal Opportunity Employer. Consistent with our values: Grow! Elevate Every Day, Own Your Impact, and Display Courage, we strive to create a safe, supportive community where every individual can thrive.
GODev does not discriminate on the basis of actual or perceived race (including traits historically associated with race including but not limited to, hair texture and hair styles), color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, height, weight, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances
In accordance with the Americans with Disabilities Act (ADA) and the Michigan Persons with Disabilities Civil Rights Act (PWDCRA), GODev provides reasonable accommodations for applicants and employees with disabilities.
This statement applies to GODev’s Home Office employees. Each BIGGBY® COFFEE franchise location is independently owned and operated and is solely responsible for its own employment policies and practices.
\nCompany DescriptionJoining the BIGGBY® COFFEE Home Office means being part of a mission-driven organization where every role contributes to something bigger. We collaborate, challenge ideas, celebrate wins, and believe that meaningful work and genuine connection go hand in hand. This isn’t just a workplace — it’s a community of people who believe in doing good work with great people. At the BIGGBY® COFFEE Home Office, you’ll have the chance to make an impact, grow your skills, and be part of a team that’s shaping the future of coffee, connection, and community. We are a 100% franchise company that has grown to over 450 locations in 13 states since we started in 1995!
Company DescriptionJoining the BIGGBY® COFFEE Home Office means being part of a mission-driven organization where every role contributes to something bigger. We collaborate, challenge ideas, celebrate wins, and believe that meaningful work and genuine connection go hand in hand. This isn’t just a workplace — it’s a community of people who believe in doing good work with great people. At the BIGGBY® COFFEE Home Office, you’ll have the chance to make an impact, grow your skills, and be part of a team that’s shaping the future of coffee, connection, and community. We are a 100% franchise company that has grown to over 450 locations in 13 states since we started in 1995! Read Less