Job DescriptionJob Description
Company Description Ayr Wellness is a leading U.S. multi-state cannabis operator with more than 90 licensed retail locations across Florida, Massachusetts, Pennsylvania, Ohio, New Jersey, Nevada, and soon, Virginia. We cultivate, manufacture, and sell a broad portfolio of high-quality cannabis products, proudly serving both medical patients and adult-use consumers across our markets.At Ayr, our strength lies in our people. We’re re-imagining how we work across every part of our business, and we’re looking for builders and doers to roll up their sleeves and help shape what’s next.The cannabis industry is fast-moving, complex, and full of opportunity. Together, we’re not only shaping a company, but also building the future of cannabis. At Ayr you’ll have the opportunity to make a lasting impact while growing your career alongside a company positioning itself for long-term success.
Job Summary The Digital Marketing Specialist supports the execution of daily marketing and retail communication initiatives across digital channels. This role manages promotional messaging, website and menu updates, and targeted customer campaigns through platforms like AIQ and Dutchie. Partnering closely with Marketing, Retail, and Digital Operations, the Digital Marketing Specialist ensures all content, listings, and campaigns are accurate, engaging, and aligned with AYR’s brand and business priorities.
Duties and Responsibilities Daily Sales Communications Support Assist in creating and distributing daily sales communications across digital channelsDraft engaging, on-brand copy for promotional messages and brand updatesWebsite & Content Updates Support website maintenance by updating homepage and landing page banners to reflect current offers and campaignsCollaborate with design and marketing teams to ensure content accuracy and visual consistencyAudience Segmentation & Targeted Messaging Build and manage segmented customer lists within marketing platforms (AIQ experience a plus)Create and deploy tailored sends for promotions, sweepstakes, and informational updatesCampaign Setup & Automation Support setup, editing, and scheduling of automated campaign flows (Autoconnects, recurring sends, etc.)Monitor performance and recommend optimizations for ongoing communicationsListing Management Maintain and update brand listings on platforms including Weedmaps, Google My Business, and YelpRefresh business information, imagery, and promotional details regularlyMenu & Product Detail Page (PDP) Updates Assist in maintaining accurate Dutchie menus across all store locationsUpdate inventory, product descriptions, and promotional offers to ensure consistency and accuracyCross-Functional Collaboration Partner closely with Marketing, Retail, and Digital Operations teams to ensure smooth execution of campaignsSupport project tracking and documentation for ongoing marketing initiatives
Qualifications / Attributes Bachelor’s degree in graphic design, Visual Communications, or a related field. Experience: 3–4 years (Cannabis industry experience – PLUS)Tools: Experience with AIQ preferred. Experience with Monday.com or similar project management software. Canva.A proactive, detail-obsessed go-getter who thrives in a fast-paced environment. Confident working independently once aligned on direction and fluent in cannabis culture, trends, and terminology.
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Education Bachelor’s degree or equivalent combination of work/education experience accepted
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.
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