August Ash, Inc. exists to drive growth and innovation in every partnership by building and supporting complex website and digital marketing strategies. Guided by our core values of Care, Grow Grit, Good Nature, and Clarity, we guarantee honest answers to tough questions.
SummaryAugust Ash is seeking a Senior Digital Marketing Strategist to lead multi-channel growth programs for a portfolio of B2B, e-commerce, and service-area clients. You’ll own strategy from discovery through performance optimization, mentor strategists, and partner cross-functionally with SEO, Paid Media, Design/UX, Development, and Project Management to deliver measurable revenue impact. This role blends hands-on expertise with advisory leadership: you’ll set the plan, get into the details, and communicate results clearly.
What You’ll DoClient & Strategy Leadership
Serve as strategic lead for client accounts; run discovery, align business goals to channel strategy, and translate roadmaps into clear quarterly plans and budgets.
Build and lead programs across defined core service offerings.
Present strategy, performance, and next-best actions to executive and practitioner stakeholders; convert insights into prioritized backlogs.
Channel Ownership & Execution
SEO: drive technical/site architecture improvements, content strategy, internal linking, schema, and E-E-A-T; collaborate tightly with dev on tickets and QA.
Paid Media: plan and manage budgets across Google/Microsoft Ads and LinkedIn (and Meta when relevant); build measurement frameworks; enforce naming conventions and QA.
CRO/UX: define hypotheses, implement A/B tests, reduce friction, and improve conversion rates for lead gen and e-commerce (including checkout performance).
Email/Automation: design nurture flows, re-engagement sequences, and lifecycle programs (HubSpot preferred).
Analytics: own KPI frameworks, dashboards, and attribution views (GA4, GTM, Looker Studio). Ensure compliant tracking (Consent Mode v2, privacy basics).
Performance Management
Create benchmarking and forecasting models; set targets for traffic quality, cost per acquisition, pipeline/revenue contribution, and ROAS.
Run ongoing experimentation and “tighten the loop” on insights to actions: weekly optimizations, monthly analysis, quarterly strategy resets.
Collaboration & Process
Partner with Project Management to maintain scope, cadence, and quality; document assumptions and risks early.
Write SOW inputs (goals, deliverables, hours) and collaborate with Sales on renewals and expansions.
Contribute to internal core processes, QA checklists, and center-of-excellence standards.
Identify opportunities to standardize, template, and improve digital marketing process to increase team scalability and consistency.
Qualifications
5–7+ years in digital marketing with agency experience leading multi-channel programs.
Proven results across SEO, Paid Search/Social, CRO/UX, Email/Automation, and Analytics.
Hands-on with GA4, GTM, Looker Studio, and common SEO and paid tools; comfort with data layers and events.
Demonstrated ownership of media budgets and complex e-commerce or B2B lead-gen funnels.
Strong communicator—able to simplify complex data, prioritize, and influence decisions.
Experience collaborating with Designers and Developers; confident writing clear requirements and QA steps.
Familiarity with Consent Mode v2, cookie compliance basics, and first-party data strategy.
Nice to have: BigCommerce/Shopify exposure; Microsoft Ads; LinkedIn ABM; EOS experience.
This position is a full time salary position with benefits available including health, dental, LTD, Life, 401k, and paid vacation. This is a hybrid position, not a fully remote role, and employees are required to comply with the company’s current telecommuting policy.
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Company Overview
August Ash exists to help drive growth and innovation in every partnership. We solve complex business problems by designing, developing, and supporting digital marketing strategies and websites. We do that with our people, through our experience, and with an engineered approach to marketing. Our ability to drive digital transformation would not be possible without our core values: Care, Grow, Grit, Good-Natured, and Clarity. When working with August Ash, we guarantee honest answers to tough questions!
Position Overview
We are looking for an outstanding individual who is up to speed with our industry’s latest tools and tactics and just as comfortable in the meeting room explaining their ideas for creating growth. This is a multi-disciplinary role. This role blends strategy, analytics, and campaign execution across core digital marketing channels such as SEO, AEO, paid search, and conversion optimization.
Requirements
2+ years of full-time experience working in an agency environment, or in a digital marketing roleStrategy, planning, implementation, and ongoing management of organic and paid search engine marketing for all major digital platformsKeyword research and analysisClient Search Engine ranking analysis and reportingMonitoring and managing daily progress of search and social marketing campaign details including strategy and implementation, copywriting, budgets, and reportingTrend analysis and Web Analytics interpretation to make appropriate campaign strategy adjustmentsExcellent verbal, written, and interpersonal skillsSome familiarity with A/B and multivariate experimentsPreferred: experience in SEO/AEO strategy and content developmentAvailability to work in-office in Bloomington, MN on Tuesdays and Thursdays.Responsibilities
Own the strategy and performance outcomes for assigned client marketing programsExecute client-focused marketing tasks such as SEO optimization, paid media management, and content collaborationManage and adjust digital marketing campaigns to meet client goalsCollaborate with teams to integrate client strategiesMeet project scope, timelines, and client quality standardsSet-up benchmarking to track, report, and analyze KPI’s and initiativesConduct buyer persona workshops to gain and give insight into the client’s customersDevelop key messaging for marketing and online promotional channelsHelp educate and coach clients on choices, decisions, and directionsAnalyze campaign performance and report findings and recommendations to both clients and internal teamsManage a diverse growing roster of clientsWe have a very exciting opportunity to join our digital marketing team at August Ash as a Digital Marketing Strategist. If you love the challenge and responsibility of creating and collaborating on the planning, strategy, and execution of online marketing plans you just may be the person we’re looking for. Working at August Ash means you’ll be getting to work on some of the most recognizable brands in the state of Minnesota across e-commerce, service area businesses, and a range of B2B companies.
This is a full-time position with available benefits including health, dental, LTD, Life, 401(k), and paid vacation. This is not a remote position.
The above information in this description has been designed to indicate the general nature and level of work performed by employees with this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
