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• A

  VP of Marketing  

  Arketa

  - New York City

  Posted: 30/05/2026

  Apply Now

  About UsArketa is building the operating system for modern fitness and... Read More

  About Us
  
  Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses, whether online, in-person, or both.
  
  With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.
  
  We've raised $15M in Series A funding and are growing quickly. It's a unique moment to join us. We're building a category-defining company in a fast-moving space, and we're looking for teammates who are excited to help shape the future of wellness.
  
  What It's Actually Like to Work Here
  
  We move fast and we expect ownership. The team is mission-obsessed, lean, and unafraid to roll up our sleeves. You'll work directly with our CEO and leadership team on decisions that shape the company. We celebrate wins, learn from misses, and protect each other's energy along the way.
  
  The Role
  
  As Arketa's Head of Marketing, you'll own the full marketing function and lead a team of eight across performance marketing, lifecycle, product marketing, social and community, partnerships, and SDR. You'll be the connective tissue between marketing spend and revenue outcomes, partnering closely with our CEO and other cross-functional partners to build a marketing engine that fuels Arketa's next stage of growth.
  
  This is a category-defining moment. Arketa is the only platform in our space with marketing, referral and gamification, and payroll and accounting all built fully in-house. We're going deep on vertical AI, embedding intelligence across the platform so wellness operators can automate the busywork and focus on growth. We have product market fit and brand awareness compounding fast. We need a leader who can tell that story at scale and build a flywheel that scales us through our next ARR inflection point.
  
  This role is hybrid 4-days to our NYC (NoHo) office.
  
  30-60-90 Day Goals
  First 30 days: Get up to speed on the business, the team, the product, and our customer. Build relationships with each direct report, the CEO, sales leadership, and RevOps. Audit current channel performance and spend.First 60 days: Begin owning the marketing model. Diagnose what's working and what isn't across acquisition, lifecycle, and brand. Surface clear recommendations on budget allocation by channel.First 90 days: Fully manage the team. Have a defined point of view on budget and spend by channel, an owned forecasting and reporting model, and a hiring plan for the function.What You'll Do
  Own Arketa's marketing strategy end to end, from positioning and brand through paid acquisition, lifecycle, and partnershipsLead, develop, and grow a team of four across performance marketing, product marketing, lifecycle, social and community, partnerships and events, plus a roster of fractional creative and channel specialistsLeverage AI to scale the marketing function's output and efficiency before scaling headcount, building a team that punches well above its weight through smart tooling and automationTie every marketing motion back to pipeline and revenue, partnering closely with Sales and RevOps to drive quality demos and accelerate close ratesManage and allocate the marketing budget with confidence, balancing smart, bullish spend in high-conviction channels with disciplined cuts where ROI is unclearOwn the marketing forecasting model and report progress against pipeline, ARR, and efficiency metrics to the CEO and broader leadership teamPartner with the CEO and leadership team on Arketa's expansion from SMB into mid-marketBuild the playbook, hiring plan, and team structure that scales Arketa through our next phase of growth
  What We're Looking For
  7-10+ years of experience in marketing, with at least 2 years managing people directlyExperience in B2B marketingPerformance and growth marketing roots, with deep fluency across paid search, paid social, inbound, aDemonstrated success building tight Sales and SDR partnerships that convert marketing activity into qualified pipeline and closed revenueA track record of leading marketing through 3x growth scale ( or you were the first or second marketing leader at a comparable stage company)Experience managing teams of 2 to 6 people for at least two yearsStrong analytical instincts and the ability to own a marketing model that ties spend directly to revenue outcomesComfort operating in ambiguity, prioritizing ruthlessly, and making confident calls on where to lean in and where to pull backHands on experience with AI implementationGenuine passion for wellness, fitness, or studio operationsYou Should Apply If
  You want to own a function end to end and partner directly with a founder CEOYou're energized by building, not just optimizingYou think in terms of pipeline and revenue, not vanity metricsYou're mission-driven and excited about wellness becoming more accessibleYou May Not Want to Apply If
  You're looking for a role with established playbooks and clearly defined processes (you'll be building many of them here)You prefer to specialize in a single channel rather than own a full marketing functionYou're not comfortable leveraging AI tools to amplify your team's output and your ownYou want a slower pace or a more established later-stage environmentWhat We Offer
  Competitive Salary and Stock OptionsUnlimited PTO: our policy is designed to give you the flexibility to rest, recharge, and take care of personal needs while staying aligned with your team and responsibilitiesMedical, dental, and vision health insuranceFitness Class Reimbursement: we're committed to supporting both employee wellness and our industry relationships. As an Arketa employee, we see movement as opportunity.Parental Leave Policy
  For this role, the total compensation range is $240,000 to $280,000, plus performance based bonus. We also have equity as part of our total compensation package. We believe in compensating fairly and transparently, and we're happy to provide more detail during the interview process.
  
  Arketa is an equal opportunity employer and is committed to diversity in its workforce. We actively encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we welcome candidates who share our values of respect, collaboration, and excellence. Read Less

  Apply Now
• A

  Studio General Manager, Flagship  

  Arketa

  - New York City

  Posted: 26/05/2026

  Apply Now

  About ArketaArketa is building the operating system for modern fitness... Read More

  About Arketa
  
  Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses; whether online, in-person, or both.
  
  With Arketa, studios can manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, run automated marketing, and launch fully branded apps and websites. We make it simple for founders to deliver a seamless, professional experience across every customer touchpoint.
  
  We've raised $15M in Series A funding and are growing quickly. It's a unique moment to join us. We're building a category-defining company in a fast-moving space, and we're looking for teammates who are excited to help shape the future of wellness.
  
  About the Role
  
  We are hiring a Studio General Manager to support the opening and ongoing success of a luxury social wellness club in New York City, as our Flagship to Arketa-powered studio owners.
  
  What success looks like
  
  We believe in setting our team up to thrive. Here's what your first year will look like:
  
  First 30 days, Build the foundation: You'll hit the ground running by owning the studio launch from the ground up: partnering with our Ops leader about pre-sales and learning Arketa's platform inside and out. You'll also pitch in on a small portion of office management to get a feel for how we operate behind the scenes.
  
  30-90 days - Build the business: Once the studio is live, the focus shifts to management and operations. You'll lead pre-sale membership planning, partner with our Lead Instructor to source and onboard instructors, and coordinate our soft launch - laying the groundwork for a thriving studio community.
  
  6 months - 1 year, Run the studio: By this point, you'll be fully in the driver's seat. You'll manage a team that keeps the studio running day-to-day, coordinate instructor schedules, organize pop-up events and brand collaborations, and maintain a light load of office management responsibilities alongside it all.
  
  This is a hands-on, hybrid role that blends:
  Onsite Flagship studio management, leadership and hospitalityOffice and environment management
  You will play a critical role in launching and stabilizing a new studio. Our customers may visit our Flagship and you'll be the go-to-expert on launching, scaling and managing a studio through our state of the art tech. This role is ideal for someone who deeply understands how studios actually run and enjoys helping others run them better.
  
  You will be in the studio, in the tools, and in the details.
  
  What You'll Do
  Studio Leadership & Guest Experience
  Act as a visible, calm, and professional leader on the studio floorSet the standard for luxury hospitality, warmth, and operational excellenceEnsure every guest interaction reflects brand values and consistencySupport front-of-house teams with real-time coaching and guidanceResolve guest issues with empathy, clarity, and strong judgmentSales, Membership & Business Support
  Support membership acquisition, conversion, and retention effortsReinforce consultative, education-first sales conversationsEnsure studio teams are aligned on offers, pricing, and promotionsMonitor daily operational and revenue indicators and flag issues earlyHelp studios improve utilization and consistency through better systems, not just effortOperations, Reliability & Compliance
  Support scheduling, coverage planning, and shift readinessEnsure accurate timekeeping and payroll inputsMaintain operational standards across cleanliness, safety, and equipmentDocument processes to reduce single-point dependencyEnsure compliance with NYC labor, safety, and operational requirementsOffice & Environment Management (5-10% of your role)
  Ensure the studio and office are consistently clean, organized, and guest-readyCoordinate cleaning, maintenance, and vendorsMonitor inventory and place supply orders (studio, office, and amenities)Order team lunches and manage hospitality logisticsPlan and support internal team events and momentsMaintain a seamless connection between office operations and studio needsWhy This Role Is Special
  You'll help open and operate a flagship studioYou'll influence both in-person experience and backend systemsYou'll have real ownership, visibility, and impact across the businessYou'll have the best of both worlds: in-person studio connection and exposure to the team and tech who provide the tooling that makes it possibleWho You Are
  4-7+ years of experience in teaching in studios, studio management, wellness, or fitnessThrive in ambiguityDeep understanding of how studios run day-to-day (not just theoretically)Highly organized, detail-oriented, and execution-focusedComfortable balancing people leadership with systems and process workStrong communicator who is warm, direct, and practicalExcited to work deeply in operational toolsNYC-based and excited to be onsite and hands-onBonus:
  You've driven significant customer acquisition during pre-sales and early days of launching a new studio
  What We Offer:
  Competitive Salary and Stock OptionsComprehensive Medical, Vision and Dental InsuranceUnlimited PTOWellness ReimbursementCatered Lunches/Snacks in NYCOwnership and Opportunity for Advancement
  For this role, the estimated annual base salary range is $85,000 - $100,000 USD, depending on experience and qualifications. We believe in compensating fairly and transparently, and we're happy to provide more detail during the interview process.
  
  Arketa is an equal opportunity employer and is committed to diversity in its workforce. We actively encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we welcome candidates who share our values of respect, collaboration, and excellence. Read Less

  Apply Now

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