Job DescriptionJob DescriptionKey responsibilitiesRelationship building: Establish and maintain strong relationships with referral sources, including physicians, discharge planners, hospitals, and senior living communities.Sales and strategy: Develop and implement sales strategies, set goals, and conduct sales calls to meet census goals.Market analysis: Conduct market analysis to understand the local landscape, identify opportunities, and stay informed about industry trends and competitor activities.Patient coordination: Assist with the initial intake and evaluation of potential clients and help coordinate services to ensure a smooth transition.
Outreach and promotion: Represent the agency at community events, health fairs, and other outreach activities to promote services.
Reporting and data management: Track marketing activities, maintain databases of contacts and referral sources, and complete required reports and documentation.
Required skills and qualifications
Sales and marketing experience: Proven experience in sales and marketing, preferably in home health or healthcare.Communication skills: Excellent verbal and written communication and interpersonal skills for building rapport with diverse stakeholders.Organizational skills: Strong organizational and time management skills to manage a schedule of visits and meet deadlines.Computer proficiency: Proficiency with MS Office, scheduling programs, and client/referral databases.Healthcare knowledge: Familiarity with home health services, patient needs, and industry regulations is beneficial.Education: A bachelor's degree in marketing, communications, or a related field is often required.Attributes: A results-oriented mindset and an empathetic attitude toward patient care are valuable assets.
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