Job Description – Head Coach
Classification: Non-Exempt
Management Level: Entry Level
Reports to: Regional Head Coach
Summary/Objective The Head Coach serves as the fitness leader and culture champion within their assigned studio, responsible for driving coaching excellence, member engagement, and business performance through effective leadership of the fitness team. This role oversees the full coach lifecycle, including recruitment, hiring, onboarding, scheduling, development, performance management, succession planning, and retention, while fostering a high-performance culture grounded in accountability, inclusivity, collaboration, and continuous improvement. The Head Coach partners closely with Studio Managers and regional leadership to align fitness operations with sales, retention, and overall business objectives. Through consistent observation, feedback, coaching, and development, this role ensures coaches deliver exceptional member experiences, execute the Orangetheory Fitness workout as designed, and embody the brand standards that drive member satisfaction and long-term loyalty. Utilizing strong business acumen, analytical thinking, and data-driven decision-making, the Head Coach monitors key performance indicators, identifies opportunities for operational and team improvement, and implements strategies that enhance coach effectiveness, member retention, studio utilization, and revenue growth. This role is accountable for maintaining fitness excellence, executing company initiatives, and ensuring consistent delivery of the Orangetheory Fitness experience across all classes and member touchpoints. As the primary fitness subject matter expert within the studio, the Head Coach leads by example, develops future coaching talent, and creates an environment where both team members and members can thrive. This position reports directly to the Regional Head Coach or Regional Fitness & Retention Manager.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Team Member Experience
Lead a minimum of 15 Orangetheory Fitness classes per week while delivering an exceptional member experience and modeling Orangetheory coaching standards.Provide day-to-day leadership, guidance, and support to the coaching team to ensure consistent execution of fitness standards, member experience expectations, and company initiatives.Conduct regular class observations and coaching conversations to provide feedback, support development, and reinforce accountability.Assist with coach recruitment, onboarding, training, scheduling, and retention efforts.Foster a positive, inclusive, and high-performing team culture that promotes engagement, collaboration, recognition, and professional growth.Establish clear expectations and support coach performance through ongoing communication, coaching, and development.Partner with Studio Managers and regional leadership to support studio goals, member retention, and operational success.Champion a member-first mindset by modeling exceptional customer service and ensuring consistent delivery of the Orangetheory Fitness experience.Support the implementation of new programs, initiatives, and operational changes within the studio.Demonstrate Austin Fitness Group’s (AFG) leadership principles while maintaining compliance with Orangetheory Fitness standards, policies, and procedures.Understanding of and commitment to exceptional customer service and the core values at AFG.Financial Performance
Support studio performance goals by delivering exceptional member experiences that drive member engagement, retention, and class utilization.Monitor fitness-related performance metrics and partner with Studio Managers to identify opportunities for improvement in coach performance, member participation, and overall studio success.Support membership growth and retention efforts through member relationship building, referrals, community outreach, and participation in studio events and promotions.Encourage accountability for individual and team performance by supporting coaching staff in achieving member engagement, retention, and studio goals.Collaborate with Studio Managers and regional leadership to support company initiatives, promotional campaigns, and operational priorities that contribute to studio performance.Promote efficient scheduling and utilization of coaching resources to support member demand and operational needs.Contribute ideas and best practices that enhance the member experience, improve operational consistency, and support overall studio success.Member Experience
Champion a best-in-class member experience that drives satisfaction, engagement, retention, and loyalty while upholding Orangetheory Fitness brand standards.Lead, develop, and hold coaches accountable for delivering exceptional customer service and a consistent Orangetheory workout experience.Foster a welcoming, inclusive, and community-focused studio environment that encourages member engagement, connection, and long-term success.Monitor member feedback and partner with Studio Managers to identify opportunities to enhance the member experience and address areas of concern.Support member retention initiatives through relationship building, member recognition, and consistent delivery of high-quality coaching and service.Address member concerns and escalated issues promptly and professionally, collaborating with studio leadership to achieve positive resolutions.Partner with Studio Managers and studio teams to support member events, challenges, promotions, and engagement initiatives that strengthen member relationships and studio culture.Studio Operations
Support day-to-day studio operations by ensuring consistent execution of Orangetheory Fitness standards, company policies, and operational procedures.Maintain a safe, clean, and organized fitness environment by monitoring studio presentation, equipment condition, and workout space readiness.Assist in identifying and reporting facility, equipment, and operational issues to ensure timely resolution and minimal disruption to members and staff.Monitor fitness-related performance metrics and partner with Studio Managers to identify opportunities to improve coaching consistency, class effectiveness, and overall studio performance.Support operational compliance through adherence to company policies, safety standards, and Orangetheory Fitness requirements.Utilize reporting tools, meetings, and communication platforms to stay informed, communicate priorities, and support operational consistency.Support the implementation of new fitness initiatives, operational processes, technology updates, and company programs.Partner with Studio Managers and regional leadership to maintain operational excellence and deliver a consistent member experience.Core Competencies
Leadership & Coaching – Ability to motivate, develop, and hold team members accountable while fostering a positive and high-performing team environment.Communication – Strong verbal, written, and interpersonal communication skills with the ability to provide clear direction, feedback, and support.Member Focus – Demonstrates a commitment to delivering exceptional service and creating positive experiences that build member satisfaction and loyalty.Relationship Building – Builds and maintains effective working relationships with team members, members, and cross-functional partners.Emotional Intelligence – Demonstrates self-awareness, empathy, professionalism, and sound judgment when interacting with others and navigating challenging situations.Adaptability – Responds positively to change, manages competing priorities, and remains effective in a fast-paced environment.Problem Solving – Identifies issues, evaluates options, and implements practical solutions to support team and business objectives.Integrity & Professionalism – Demonstrates honesty, accountability, confidentiality, and ethical behavior while maintaining appropriate professional boundaries.Collaboration – Works effectively across teams and functions to support studio goals and create a consistent member experience.Results Orientation – Takes initiative, follows through on commitments, and focuses on achieving individual, team, and studio goals.Resilience & Composure – Maintains a positive attitude and professional demeanor while managing stress, conflict, and unexpected challenges.Supervisory Responsibility This position directly supervises and develops Coaches.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Position Type/Expected Hours of Work As a full-time position, business hours are Monday through Friday. Longer hours, evenings, and weekend work as necessary.
Travel No travel is anticipated unless deemed necessary for trainings or other Company needs.
Education/Requirements:
High school diploma or equivalent required; Bachelor’s degree in Business, Exercise Science, Kinesiology, Sports Management, or a related field preferred.1–2 years of leadership or supervisory experience preferred, ideally in fitness, hospitality, retail, or a multi-unit environment.1+ year of group fitness coaching and/or personal training experience required (or equivalent combination of experience and certification).Current Orangetheory Fitness-approved fitness certification required (e.g., NASM, ACE, ACSM, NSCA, or equivalent).Current CPR/AED certification required.AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Read LessSummary/Objective
The Assistant Studio Manager is responsible for supporting daily and weekend studio operations to ensure exceptional member experience at every touchpoint within Austin Fitness Group (AFG) studios. This role serves as a key point of contact for both prospective and current members, confidently representing the brand, sharing the studio story, and driving membership sales and retention through strong relationship-building. The Assistant Studio Manager partners closely with the studio team to support achievement of sales goals, maintain a high-energy and welcoming environment, and ensure a seamless member experience. This role requires a service-oriented mindset, strong communication skills, and a commitment to meeting and exceeding performance expectations. The Assistant Studio Manager reports directly to the Studio Manager and plays a key role in supporting overall studio success, member satisfaction, and team execution.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Deliver a welcoming, inclusive, and high-energy experience for all members, prospects, and guests, ensuring every interaction reflects brand standards.Conduct studio tours, clearly present membership options, and confidently communicate programs, services, and benefits.Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.Build and maintain relationships within the local community to increase brand awareness and generate new business opportunities.Support the onboarding, training, and mentoring of Sales Associates, including reinforcement of the sales process and best practices.Maintain accurate member records and complete all required documentation using company systems and tools with a high level of integrity and attention to detail.Accurately process sales transactions, including cash and credit card payments, in accordance with company policies and procedures.Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate to ensure resolution.Partner with studio team members to deliver a seamless, consistent, and positive member and guest experience.Support marketing initiatives, including social media engagement, community events, and studio activations to drive engagement and growth.Maintain a clean, organized, and well-presented studio environment in alignment with brand and operational standards.Participate in scheduled team meetings, trainings, and development opportunities to support ongoing performance and growth.Understanding of and commitment to exceptional customer service and the core values at AFG.Core Competencies
Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.Efficiency Orientation – gets the most out of limited resources while achieving quality results.Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.Mature Confidence – approaches others assertively, responsibly, and supportively.Integrity – Demonstrates honesty and strong values through consistent action.Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably. Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.Proficient with Microsoft Office Suite and graphic design tools like Canva.Maintains professionalism and a positive service attitude at all times.Demonstrates integrity and strong values through consistent action.Strong cross-functional collaboration and communication skills.Proactive, reliable, and consistent. Ability to problem solve and work under pressure.Excellent organizational, attention to detail, and time management skills.Sharp listening skills and critical thinker. Excellent research skills.Results orientated and self-motivated.Ability to build relationships provide exceptional service attitude. Excellent people skills.Ability to manage unexpected challenges with a calm and professional demeanor.Results driven and possess exceptional problem-solving skills.Supervisory Responsibility This position does not manage a team.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Travel No travel is anticipated unless deemed necessary for trainings or other Company needs.
Education/Requirements:
High school diploma or equivalent required.Prior experience in customer service, sales, hospitality, or a related field preferred (0–1 year).At least 6 months of experience in leadership, supervisory responsibilities, or managing people, programs, or projects.AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Summary/Objective
The Sales Associate is responsible for supporting front-line studio operations and delivering an exceptional member experience at every interaction within AFG HoldCo studios. This role serves as a key point of contact for both prospective and current members. Responsibilities include confidently sharing the brand story, driving membership sales, and fostering strong relationships to support retention. The Sales Associate partners with the studio team to achieve sales goals, maintain a high-energy and welcoming environment, and ensure a seamless studio experience. This role requires a positive, service-oriented mindset, strong communication skills, and a drive to meet and exceed performance expectations. The Sales Associate reports directly to the Studio Manager.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Deliver a welcoming, inclusive, and high-energy experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards.Accurately complete and maintain all required member documentation and records using company systems and tools.Participate in scheduled team meetings, trainings, and development opportunities.Conduct studio tours, clearly communicate membership options, and confidently answer questions about programs and services.Partner with studio team members to create a seamless and positive experience for prospective and current members.Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.Build relationships within the local community to increase brand awareness and generate new business opportunities.Support marketing initiatives, including social media engagement and participation in community events and studio activations.Maintain a clean, organized, and well-presented studio environment in alignment with company standards.Communicate effectively with members and prospects across multiple channels (in-person, phone, email, and text).Accurately process sales transactions, including cash and credit card payments, with a high level of integrity and attention to detail.Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate.Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.Core Competencies
Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.Efficiency Orientation – gets the most out of limited resources while achieving quality results.Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.Mature Confidence – approaches others assertively, responsibly, and supportively.Integrity – Demonstrates honesty and strong values through consistent action.Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably. Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.Proficient with Microsoft Office Suite and graphic design tools like Canva.Maintains professionalism and a positive service attitude at all times.Demonstrates integrity and strong values through consistent action.Strong cross-functional collaboration and communication skills.Proactive, reliable, and consistent. Ability to problem solve and work under pressure.Excellent organizational, attention to detail, and time management skills.Sharp listening skills and critical thinker. Excellent research skills.Results orientated and self-motivated.Ability to build relationships provide exceptional service attitude. Excellent people skills.Ability to manage unexpected challenges with a calm and professional demeanor.Results driven and possess exceptional problem-solving skills.Supervisory Responsibility This position does not manage a team.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Position Type/Expected Hours of Work Flexible schedule as needed, including weekends and holidays.
Travel No travel is anticipated unless deemed necessary for trainings or other company needs.
Education/Requirements:
High school diploma or equivalent required.Prior experience in customer service, sales, hospitality, or a related field preferred (0–1 year).AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Read LessJob Description – Head Coach
Classification: Non-Exempt
Management Level: Entry Level
Reports to: Regional Head Coach
Summary/Objective The Head Coach serves as the fitness leader and culture champion within their assigned studio, responsible for driving coaching excellence, member engagement, and business performance through effective leadership of the fitness team. This role oversees the full coach lifecycle, including recruitment, hiring, onboarding, scheduling, development, performance management, succession planning, and retention, while fostering a high-performance culture grounded in accountability, inclusivity, collaboration, and continuous improvement. The Head Coach partners closely with Studio Managers and regional leadership to align fitness operations with sales, retention, and overall business objectives. Through consistent observation, feedback, coaching, and development, this role ensures coaches deliver exceptional member experiences, execute the Orangetheory Fitness workout as designed, and embody the brand standards that drive member satisfaction and long-term loyalty. Utilizing strong business acumen, analytical thinking, and data-driven decision-making, the Head Coach monitors key performance indicators, identifies opportunities for operational and team improvement, and implements strategies that enhance coach effectiveness, member retention, studio utilization, and revenue growth. This role is accountable for maintaining fitness excellence, executing company initiatives, and ensuring consistent delivery of the Orangetheory Fitness experience across all classes and member touchpoints. As the primary fitness subject matter expert within the studio, the Head Coach leads by example, develops future coaching talent, and creates an environment where both team members and members can thrive. This position reports directly to the Regional Head Coach or Regional Fitness & Retention Manager.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Team Member Experience
Lead a minimum of 15 Orangetheory Fitness classes per week while delivering an exceptional member experience and modeling Orangetheory coaching standards.Provide day-to-day leadership, guidance, and support to the coaching team to ensure consistent execution of fitness standards, member experience expectations, and company initiatives.Conduct regular class observations and coaching conversations to provide feedback, support development, and reinforce accountability.Assist with coach recruitment, onboarding, training, scheduling, and retention efforts.Foster a positive, inclusive, and high-performing team culture that promotes engagement, collaboration, recognition, and professional growth.Establish clear expectations and support coach performance through ongoing communication, coaching, and development.Partner with Studio Managers and regional leadership to support studio goals, member retention, and operational success.Champion a member-first mindset by modeling exceptional customer service and ensuring consistent delivery of the Orangetheory Fitness experience.Support the implementation of new programs, initiatives, and operational changes within the studio.Demonstrate Austin Fitness Group’s (AFG) leadership principles while maintaining compliance with Orangetheory Fitness standards, policies, and procedures.Understanding of and commitment to exceptional customer service and the core values at AFG.Financial Performance
Support studio performance goals by delivering exceptional member experiences that drive member engagement, retention, and class utilization.Monitor fitness-related performance metrics and partner with Studio Managers to identify opportunities for improvement in coach performance, member participation, and overall studio success.Support membership growth and retention efforts through member relationship building, referrals, community outreach, and participation in studio events and promotions.Encourage accountability for individual and team performance by supporting coaching staff in achieving member engagement, retention, and studio goals.Collaborate with Studio Managers and regional leadership to support company initiatives, promotional campaigns, and operational priorities that contribute to studio performance.Promote efficient scheduling and utilization of coaching resources to support member demand and operational needs.Contribute ideas and best practices that enhance the member experience, improve operational consistency, and support overall studio success.Member Experience
Champion a best-in-class member experience that drives satisfaction, engagement, retention, and loyalty while upholding Orangetheory Fitness brand standards.Lead, develop, and hold coaches accountable for delivering exceptional customer service and a consistent Orangetheory workout experience.Foster a welcoming, inclusive, and community-focused studio environment that encourages member engagement, connection, and long-term success.Monitor member feedback and partner with Studio Managers to identify opportunities to enhance the member experience and address areas of concern.Support member retention initiatives through relationship building, member recognition, and consistent delivery of high-quality coaching and service.Address member concerns and escalated issues promptly and professionally, collaborating with studio leadership to achieve positive resolutions.Partner with Studio Managers and studio teams to support member events, challenges, promotions, and engagement initiatives that strengthen member relationships and studio culture.Studio Operations
Support day-to-day studio operations by ensuring consistent execution of Orangetheory Fitness standards, company policies, and operational procedures.Maintain a safe, clean, and organized fitness environment by monitoring studio presentation, equipment condition, and workout space readiness.Assist in identifying and reporting facility, equipment, and operational issues to ensure timely resolution and minimal disruption to members and staff.Monitor fitness-related performance metrics and partner with Studio Managers to identify opportunities to improve coaching consistency, class effectiveness, and overall studio performance.Support operational compliance through adherence to company policies, safety standards, and Orangetheory Fitness requirements.Utilize reporting tools, meetings, and communication platforms to stay informed, communicate priorities, and support operational consistency.Support the implementation of new fitness initiatives, operational processes, technology updates, and company programs.Partner with Studio Managers and regional leadership to maintain operational excellence and deliver a consistent member experience.Core Competencies
Leadership & Coaching – Ability to motivate, develop, and hold team members accountable while fostering a positive and high-performing team environment.Communication – Strong verbal, written, and interpersonal communication skills with the ability to provide clear direction, feedback, and support.Member Focus – Demonstrates a commitment to delivering exceptional service and creating positive experiences that build member satisfaction and loyalty.Relationship Building – Builds and maintains effective working relationships with team members, members, and cross-functional partners.Emotional Intelligence – Demonstrates self-awareness, empathy, professionalism, and sound judgment when interacting with others and navigating challenging situations.Adaptability – Responds positively to change, manages competing priorities, and remains effective in a fast-paced environment.Problem Solving – Identifies issues, evaluates options, and implements practical solutions to support team and business objectives.Integrity & Professionalism – Demonstrates honesty, accountability, confidentiality, and ethical behavior while maintaining appropriate professional boundaries.Collaboration – Works effectively across teams and functions to support studio goals and create a consistent member experience.Results Orientation – Takes initiative, follows through on commitments, and focuses on achieving individual, team, and studio goals.Resilience & Composure – Maintains a positive attitude and professional demeanor while managing stress, conflict, and unexpected challenges.Supervisory Responsibility This position directly supervises and develops Coaches.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Position Type/Expected Hours of Work As a full-time position, business hours are Monday through Friday. Longer hours, evenings, and weekend work as necessary.
Travel No travel is anticipated unless deemed necessary for trainings or other Company needs.
Education/Requirements:
High school diploma or equivalent required; Bachelor’s degree in Business, Exercise Science, Kinesiology, Sports Management, or a related field preferred.1–2 years of leadership or supervisory experience preferred, ideally in fitness, hospitality, retail, or a multi-unit environment.1+ year of group fitness coaching and/or personal training experience required (or equivalent combination of experience and certification).Current Orangetheory Fitness-approved fitness certification required (e.g., NASM, ACE, ACSM, NSCA, or equivalent).Current CPR/AED certification required.AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Read LessJob Description – Head Coach
Classification: Non-Exempt
Management Level: Entry Level
Reports to: Regional Head Coach
Summary/Objective The Head Coach serves as the fitness leader and culture champion within their assigned studio, responsible for driving coaching excellence, member engagement, and business performance through effective leadership of the fitness team. This role oversees the full coach lifecycle, including recruitment, hiring, onboarding, scheduling, development, performance management, succession planning, and retention, while fostering a high-performance culture grounded in accountability, inclusivity, collaboration, and continuous improvement. The Head Coach partners closely with Studio Managers and regional leadership to align fitness operations with sales, retention, and overall business objectives. Through consistent observation, feedback, coaching, and development, this role ensures coaches deliver exceptional member experiences, execute the Orangetheory Fitness workout as designed, and embody the brand standards that drive member satisfaction and long-term loyalty. Utilizing strong business acumen, analytical thinking, and data-driven decision-making, the Head Coach monitors key performance indicators, identifies opportunities for operational and team improvement, and implements strategies that enhance coach effectiveness, member retention, studio utilization, and revenue growth. This role is accountable for maintaining fitness excellence, executing company initiatives, and ensuring consistent delivery of the Orangetheory Fitness experience across all classes and member touchpoints. As the primary fitness subject matter expert within the studio, the Head Coach leads by example, develops future coaching talent, and creates an environment where both team members and members can thrive. This position reports directly to the Regional Head Coach or Regional Fitness & Retention Manager.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Team Member Experience
Lead a minimum of 15 Orangetheory Fitness classes per week while delivering an exceptional member experience and modeling Orangetheory coaching standards.Provide day-to-day leadership, guidance, and support to the coaching team to ensure consistent execution of fitness standards, member experience expectations, and company initiatives.Conduct regular class observations and coaching conversations to provide feedback, support development, and reinforce accountability.Assist with coach recruitment, onboarding, training, scheduling, and retention efforts.Foster a positive, inclusive, and high-performing team culture that promotes engagement, collaboration, recognition, and professional growth.Establish clear expectations and support coach performance through ongoing communication, coaching, and development.Partner with Studio Managers and regional leadership to support studio goals, member retention, and operational success.Champion a member-first mindset by modeling exceptional customer service and ensuring consistent delivery of the Orangetheory Fitness experience.Support the implementation of new programs, initiatives, and operational changes within the studio.Demonstrate Austin Fitness Group’s (AFG) leadership principles while maintaining compliance with Orangetheory Fitness standards, policies, and procedures.Understanding of and commitment to exceptional customer service and the core values at AFG.Financial Performance
Support studio performance goals by delivering exceptional member experiences that drive member engagement, retention, and class utilization.Monitor fitness-related performance metrics and partner with Studio Managers to identify opportunities for improvement in coach performance, member participation, and overall studio success.Support membership growth and retention efforts through member relationship building, referrals, community outreach, and participation in studio events and promotions.Encourage accountability for individual and team performance by supporting coaching staff in achieving member engagement, retention, and studio goals.Collaborate with Studio Managers and regional leadership to support company initiatives, promotional campaigns, and operational priorities that contribute to studio performance.Promote efficient scheduling and utilization of coaching resources to support member demand and operational needs.Contribute ideas and best practices that enhance the member experience, improve operational consistency, and support overall studio success.Member Experience
Champion a best-in-class member experience that drives satisfaction, engagement, retention, and loyalty while upholding Orangetheory Fitness brand standards.Lead, develop, and hold coaches accountable for delivering exceptional customer service and a consistent Orangetheory workout experience.Foster a welcoming, inclusive, and community-focused studio environment that encourages member engagement, connection, and long-term success.Monitor member feedback and partner with Studio Managers to identify opportunities to enhance the member experience and address areas of concern.Support member retention initiatives through relationship building, member recognition, and consistent delivery of high-quality coaching and service.Address member concerns and escalated issues promptly and professionally, collaborating with studio leadership to achieve positive resolutions.Partner with Studio Managers and studio teams to support member events, challenges, promotions, and engagement initiatives that strengthen member relationships and studio culture.Studio Operations
Support day-to-day studio operations by ensuring consistent execution of Orangetheory Fitness standards, company policies, and operational procedures.Maintain a safe, clean, and organized fitness environment by monitoring studio presentation, equipment condition, and workout space readiness.Assist in identifying and reporting facility, equipment, and operational issues to ensure timely resolution and minimal disruption to members and staff.Monitor fitness-related performance metrics and partner with Studio Managers to identify opportunities to improve coaching consistency, class effectiveness, and overall studio performance.Support operational compliance through adherence to company policies, safety standards, and Orangetheory Fitness requirements.Utilize reporting tools, meetings, and communication platforms to stay informed, communicate priorities, and support operational consistency.Support the implementation of new fitness initiatives, operational processes, technology updates, and company programs.Partner with Studio Managers and regional leadership to maintain operational excellence and deliver a consistent member experience.Core Competencies
Leadership & Coaching – Ability to motivate, develop, and hold team members accountable while fostering a positive and high-performing team environment.Communication – Strong verbal, written, and interpersonal communication skills with the ability to provide clear direction, feedback, and support.Member Focus – Demonstrates a commitment to delivering exceptional service and creating positive experiences that build member satisfaction and loyalty.Relationship Building – Builds and maintains effective working relationships with team members, members, and cross-functional partners.Emotional Intelligence – Demonstrates self-awareness, empathy, professionalism, and sound judgment when interacting with others and navigating challenging situations.Adaptability – Responds positively to change, manages competing priorities, and remains effective in a fast-paced environment.Problem Solving – Identifies issues, evaluates options, and implements practical solutions to support team and business objectives.Integrity & Professionalism – Demonstrates honesty, accountability, confidentiality, and ethical behavior while maintaining appropriate professional boundaries.Collaboration – Works effectively across teams and functions to support studio goals and create a consistent member experience.Results Orientation – Takes initiative, follows through on commitments, and focuses on achieving individual, team, and studio goals.Resilience & Composure – Maintains a positive attitude and professional demeanor while managing stress, conflict, and unexpected challenges.Supervisory Responsibility This position directly supervises and develops Coaches.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Position Type/Expected Hours of Work As a full-time position, business hours are Monday through Friday. Longer hours, evenings, and weekend work as necessary.
Travel No travel is anticipated unless deemed necessary for trainings or other Company needs.
Education/Requirements:
High school diploma or equivalent required; Bachelor’s degree in Business, Exercise Science, Kinesiology, Sports Management, or a related field preferred.1–2 years of leadership or supervisory experience preferred, ideally in fitness, hospitality, retail, or a multi-unit environment.1+ year of group fitness coaching and/or personal training experience required (or equivalent combination of experience and certification).Current Orangetheory Fitness-approved fitness certification required (e.g., NASM, ACE, ACSM, NSCA, or equivalent).Current CPR/AED certification required.AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Read LessSummary/Objective
The Assistant Studio Manager is responsible for supporting daily and weekend studio operations to ensure exceptional member experience at every touchpoint within Austin Fitness Group (AFG) studios. This role serves as a key point of contact for both prospective and current members, confidently representing the brand, sharing the studio story, and driving membership sales and retention through strong relationship-building. The Assistant Studio Manager partners closely with the studio team to support achievement of sales goals, maintain a high-energy and welcoming environment, and ensure a seamless member experience. This role requires a service-oriented mindset, strong communication skills, and a commitment to meeting and exceeding performance expectations. The Assistant Studio Manager reports directly to the Studio Manager and plays a key role in supporting overall studio success, member satisfaction, and team execution.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Deliver a welcoming, inclusive, and high-energy experience for all members, prospects, and guests, ensuring every interaction reflects brand standards.Conduct studio tours, clearly present membership options, and confidently communicate programs, services, and benefits.Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.Build and maintain relationships within the local community to increase brand awareness and generate new business opportunities.Support the onboarding, training, and mentoring of Sales Associates, including reinforcement of the sales process and best practices.Maintain accurate member records and complete all required documentation using company systems and tools with a high level of integrity and attention to detail.Accurately process sales transactions, including cash and credit card payments, in accordance with company policies and procedures.Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate to ensure resolution.Partner with studio team members to deliver a seamless, consistent, and positive member and guest experience.Support marketing initiatives, including social media engagement, community events, and studio activations to drive engagement and growth.Maintain a clean, organized, and well-presented studio environment in alignment with brand and operational standards.Participate in scheduled team meetings, trainings, and development opportunities to support ongoing performance and growth.Understanding of and commitment to exceptional customer service and the core values at AFG.Core Competencies
Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.Efficiency Orientation – gets the most out of limited resources while achieving quality results.Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.Mature Confidence – approaches others assertively, responsibly, and supportively.Integrity – Demonstrates honesty and strong values through consistent action.Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably. Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.Proficient with Microsoft Office Suite and graphic design tools like Canva.Maintains professionalism and a positive service attitude at all times.Demonstrates integrity and strong values through consistent action.Strong cross-functional collaboration and communication skills.Proactive, reliable, and consistent. Ability to problem solve and work under pressure.Excellent organizational, attention to detail, and time management skills.Sharp listening skills and critical thinker. Excellent research skills.Results orientated and self-motivated.Ability to build relationships provide exceptional service attitude. Excellent people skills.Ability to manage unexpected challenges with a calm and professional demeanor.Results driven and possess exceptional problem-solving skills.Supervisory Responsibility This position does not manage a team.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Travel No travel is anticipated unless deemed necessary for trainings or other Company needs.
Education/Requirements:
High school diploma or equivalent required.Prior experience in customer service, sales, hospitality, or a related field preferred (0–1 year).At least 6 months of experience in leadership, supervisory responsibilities, or managing people, programs, or projects.AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Summary/Objective
The Sales Associate is responsible for supporting front-line studio operations and delivering an exceptional member experience at every interaction within AFG HoldCo studios. This role serves as a key point of contact for both prospective and current members. Responsibilities include confidently sharing the brand story, driving membership sales, and fostering strong relationships to support retention. The Sales Associate partners with the studio team to achieve sales goals, maintain a high-energy and welcoming environment, and ensure a seamless studio experience. This role requires a positive, service-oriented mindset, strong communication skills, and a drive to meet and exceed performance expectations. The Sales Associate reports directly to the Studio Manager.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Deliver a welcoming, inclusive, and high-energy experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards.Accurately complete and maintain all required member documentation and records using company systems and tools.Participate in scheduled team meetings, trainings, and development opportunities.Conduct studio tours, clearly communicate membership options, and confidently answer questions about programs and services.Partner with studio team members to create a seamless and positive experience for prospective and current members.Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.Build relationships within the local community to increase brand awareness and generate new business opportunities.Support marketing initiatives, including social media engagement and participation in community events and studio activations.Maintain a clean, organized, and well-presented studio environment in alignment with company standards.Communicate effectively with members and prospects across multiple channels (in-person, phone, email, and text).Accurately process sales transactions, including cash and credit card payments, with a high level of integrity and attention to detail.Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate.Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.Core Competencies
Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.Efficiency Orientation – gets the most out of limited resources while achieving quality results.Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.Mature Confidence – approaches others assertively, responsibly, and supportively.Integrity – Demonstrates honesty and strong values through consistent action.Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably. Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.Proficient with Microsoft Office Suite and graphic design tools like Canva.Maintains professionalism and a positive service attitude at all times.Demonstrates integrity and strong values through consistent action.Strong cross-functional collaboration and communication skills.Proactive, reliable, and consistent. Ability to problem solve and work under pressure.Excellent organizational, attention to detail, and time management skills.Sharp listening skills and critical thinker. Excellent research skills.Results orientated and self-motivated.Ability to build relationships provide exceptional service attitude. Excellent people skills.Ability to manage unexpected challenges with a calm and professional demeanor.Results driven and possess exceptional problem-solving skills.Supervisory Responsibility This position does not manage a team.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Position Type/Expected Hours of Work Flexible schedule as needed, including weekends and holidays.
Travel No travel is anticipated unless deemed necessary for trainings or other company needs.
Education/Requirements:
High school diploma or equivalent required.Prior experience in customer service, sales, hospitality, or a related field preferred (0–1 year).AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Read LessSummary/Objective
The Sales Associate is responsible for supporting front-line studio operations and delivering an exceptional member experience at every interaction within AFG HoldCo studios. This role serves as a key point of contact for both prospective and current members. Responsibilities include confidently sharing the brand story, driving membership sales, and fostering strong relationships to support retention. The Sales Associate partners with the studio team to achieve sales goals, maintain a high-energy and welcoming environment, and ensure a seamless studio experience. This role requires a positive, service-oriented mindset, strong communication skills, and a drive to meet and exceed performance expectations. The Sales Associate reports directly to the Studio Manager.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Deliver a welcoming, inclusive, and high-energy experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards.Accurately complete and maintain all required member documentation and records using company systems and tools.Participate in scheduled team meetings, trainings, and development opportunities.Conduct studio tours, clearly communicate membership options, and confidently answer questions about programs and services.Partner with studio team members to create a seamless and positive experience for prospective and current members.Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.Build relationships within the local community to increase brand awareness and generate new business opportunities.Support marketing initiatives, including social media engagement and participation in community events and studio activations.Maintain a clean, organized, and well-presented studio environment in alignment with company standards.Communicate effectively with members and prospects across multiple channels (in-person, phone, email, and text).Accurately process sales transactions, including cash and credit card payments, with a high level of integrity and attention to detail.Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate.Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.Core Competencies
Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.Efficiency Orientation – gets the most out of limited resources while achieving quality results.Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.Mature Confidence – approaches others assertively, responsibly, and supportively.Integrity – Demonstrates honesty and strong values through consistent action.Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably. Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.Proficient with Microsoft Office Suite and graphic design tools like Canva.Maintains professionalism and a positive service attitude at all times.Demonstrates integrity and strong values through consistent action.Strong cross-functional collaboration and communication skills.Proactive, reliable, and consistent. Ability to problem solve and work under pressure.Excellent organizational, attention to detail, and time management skills.Sharp listening skills and critical thinker. Excellent research skills.Results orientated and self-motivated.Ability to build relationships provide exceptional service attitude. Excellent people skills.Ability to manage unexpected challenges with a calm and professional demeanor.Results driven and possess exceptional problem-solving skills.Supervisory Responsibility This position does not manage a team.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Position Type/Expected Hours of Work Flexible schedule as needed, including weekends and holidays.
Travel No travel is anticipated unless deemed necessary for trainings or other company needs.
Education/Requirements:
High school diploma or equivalent required.Prior experience in customer service, sales, hospitality, or a related field preferred (0–1 year).AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Read LessSummary/Objective
The Sales Associate is responsible for supporting front-line studio operations and delivering an exceptional member experience at every interaction within Austin Fitness Group (AFG) studios. This role serves as a key point of contact for both prospective and current members. Responsibilities include confidently sharing the brand story, driving membership sales, and fostering strong relationships to support retention. The Sales Associate partners with the studio team to achieve sales goals, maintain a high-energy and welcoming environment, and ensure a seamless studio experience. This role requires a positive, service-oriented mindset, strong communication skills, and a drive to meet and exceed performance expectations. The Sales Associate reports directly to the Studio Manager.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Deliver a welcoming, inclusive, and high-energy experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards.Accurately complete and maintain all required member documentation and records using company systems and tools.Participate in scheduled team meetings, trainings, and development opportunities.Conduct studio tours, clearly communicate membership options, and confidently answer questions about programs and services.Partner with studio team members to create a seamless and positive experience for prospective and current members.Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.Build relationships within the local community to increase brand awareness and generate new business opportunities.Support marketing initiatives, including social media engagement and participation in community events and studio activations.Maintain a clean, organized, and well-presented studio environment in alignment with company standards.Communicate effectively with members and prospects across multiple channels (in-person, phone, email, and text).Accurately process sales transactions, including cash and credit card payments, with a high level of integrity and attention to detail.Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate.Understanding of and commitment to exceptional customer service and the core values at AFG.Core Competencies
Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.Efficiency Orientation – gets the most out of limited resources while achieving quality results.Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.Mature Confidence – approaches others assertively, responsibly, and supportively.Integrity – Demonstrates honesty and strong values through consistent action.Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably. Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.Proficient with Microsoft Office Suite and graphic design tools like Canva.Maintains professionalism and a positive service attitude at all times.Demonstrates integrity and strong values through consistent action.Strong cross-functional collaboration and communication skills.Proactive, reliable, and consistent. Ability to problem solve and work under pressure.Excellent organizational, attention to detail, and time management skills.Sharp listening skills and critical thinker. Excellent research skills.Results orientated and self-motivated.Ability to build relationships provide exceptional service attitude. Excellent people skills.Ability to manage unexpected challenges with a calm and professional demeanor.Results driven and possess exceptional problem-solving skills.Supervisory Responsibility This position does not manage a team.
Work Environment This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes. The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite events or community activities may be required.
Physical Demands The physical demands described here are representative of those that must be met to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires frequent standing, walking, and moving throughout the studio, as well as regular interaction with members and team members. The employee is regularly required to communicate effectively, including talking and hearing in a potentially loud environment. Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The role may occasionally require lifting, carrying, pushing, or pulling items such as retail products or supplies (up to approximately 25–30 pounds), as well as bending, reaching, and light cleaning tasks to maintain the studio environment.
Travel No travel is anticipated unless deemed necessary for trainings or other company needs.
Education/Requirements:
High school diploma or equivalent required.Prior experience in customer service, sales, hospitality, or a related field preferred (0–1 year).AAP/EEO/Diversity, Equity, Inclusion and Belonging Statement AFG is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging. We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities. We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation. AFG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate. This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
AFG is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws. A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time without notice.
Read Less