Our client, a large alternatives focused investment platform is looking for a Vice President of Product Marketing to join their team. The ideal candidate will be responsible for driving the narrative and market adoption of the firm's offerings through standout messaging, integrated campaigns, and sales‑facing content. Responsibilities include: Own the go-to-market strategy and positioning, crafting compelling messaging, narratives, and competitive differentiation. Develop and maintain sales enablement tools and training that empower internal teams and distribution partners to drive adoption. Lead product launch planning and execution in coordination with Marketing, Sales, Product, and Compliance. Translate market intelligence, customer insights, and competitive analysis into actionable marketing strategies and content. Manage integrated product marketing campaigns across digital, content, PR, and events to support AUM growth Prior experience and requirements: 8–15 years of product or product marketing experience in financial services, fintech, crypto, or high-growth sectors. Bachelor’s degree in Marketing, Finance, Communication or equivalent experience. Deep understanding of investment products (Alternatives, ETF's, etc.), distribution dynamics, and markets. Comfortable working with modern martech stacks (CRM, analytics, automation).
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