POSITION SUMMARY:
The Marketing Manager serves as the primary point of contact for Workforce Go, ensuring the successful delivery of marketing strategies, campaigns, and projects. This role is responsible for building and maintaining strong client relationships, managing project timelines and budgets, and collaborating with internal teams to meet client objectives. The Marketing Manager is the bridge between Workforce Go and the AEP shared resource team, ensuring seamless communication and satisfaction.
PRINCIPAL DUTIES & RESPONSIBILITIES: Client Relationship Management Serve as the main liaison between the
marketing team and Workforce Go. (Advanced)Build and nurture strong, long-lasting relationships with brand leaders.Understand Workforce Gos business goals,
marketing objectives, and brand guidelines. (Advanced)Provide regular updates on project status and performance metrics. (Advanced) Project & Campaign Management Oversee the planning, execution, and delivery of
marketing projects, sponsored events and campaigns. (Advanced)Develop detailed project plans in Jira, including timelines, budgets, and resource allocation. (Intermediate)Ensure projects are completed on time, within scope, and on budget. (Advanced)Monitor campaign performance and provide actionable insights for optimization.(Intermediate) Strategic Planning Collaborate with Workforce Go leaders to identify needs and propose innovative
marketing solutions. (Advanced)Work with internal teams to develop comprehensive
marketing strategies. (Advanced)Present creative concepts, campaign plans, and performance reports to Workforce Go.(Intermediate)Stay updated on industry trends and best practices to inform
marketing strategies.(Intermediate) Team Collaboration and management Manage the Content Writer and
Marketing Specialist assigned to Workforce Go. (Intermediate)Coordinate with creative, event, Salesforce Administrative teams to deliver high-quality work. (Advanced)Act as a problem solver, addressing any roadblocks during project execution. (Advanced) Financial Management Prepare and manage budgets for projects and campaigns.(Intermediate)Ensure accurate invoicing and timely payment collection.(Intermediate)Identify opportunities for account growth and upsell additional services. (Intermediate)
Requirements
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Marketing and Leadership Expertise:
Deep understanding of all aspects of
marketing strategy development, execution, and evaluation, including digital, content, social media, and traditional
marketing (Advanced).Strong leadership skills, with proven experience in leading and developing
marketing teams to achieve business objectives (Advanced).Ability to provide strategic direction while also managing day-to-day
marketing operations (Intermediate).
Analytical and Problem-Solving Skills:
Ability to gather and analyze information to make data-driven
marketing decisions (Intermediate).Strong problem-solving skills, with the ability to adapt to shifting priorities, demands, and timelines (Advanced).
Technical and Software Skills:
Proficiency in Google Suite (Docs, Gmail, Sheets, Slides) and familiarity with
marketing automation software, CRM systems, and web-based programs (Intermediate).Experience with
marketing analytics tools, project management software, and content management systems is a plus (Intermediate).
Communication and Interpersonal Skills:
Superior written, verbal, and presentation skills, with the ability to communicate effectively with all levels of management and external stakeholders (Advanced).Ability to work collaboratively in a team-oriented environment while also demonstrating initiative and independence (Advanced).
CREDENTIALS & EXPERIENCE: Education:Bachelor's Degree in Business,
Marketing, or a Related Field Required; A Masters Degree or MBA is preferred.Experience:10+ Years of Proven Experience in
Marketing, including developing and executing
marketing strategies.5+ Years of Experience in a Leadership Role, managing a
marketing team and working closely with senior leadership.Proven Experience in Customer and Market Research, with a strong track record of developing insights-driven
marketing strategies.Experience in a B2B
Marketing Environment Preferred.
Benefits
NOTE: This position pays between $80,000.00 - $85,000.00 per year, plus bonus potential.
BENEFITS
Medical InsuranceVision InsuranceDental Insurance401(k) MatchingFlexible Spending AccountsHealth Savings AccountsDisability & Life InsuranceEmployee Assistance ProgramLegalShieldID ShieldCommuter Reimbursement PlanTuition ReimbursementBonus Pay - This position falls under our Corporate Bonus Plan which entitles you to a potential bonus payout of up to 10% of your annual salary as an annual bonus, if offered employment.
ADDITIONAL BENEFITS INCLUDE:
Wellable membershipTelescope Health (telehealth) through AccresaIntellect (mental health) applicationEmployee engagement activities, including voluntary events, raffles, book club, and more!
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